Taktical Growth Hacks – #169: The Copywriting

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Growth Hack #1 – Write With Your Eraser

Consider it like this: You get $100 for every word you remove from your title.

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don't exaggerate

Growth Hack #2 – Don’t Exaggerate:

An honest line always feels warmer, don’t you agree?

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no one cares what you can do

Growth Hack #3 – No One Cares What You Can Do:

We’re not trying to insult you. We just mean everyone cares what you can do for them.

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avoid the passive voice

Growth Hack #4 – Avoid the Passive Voice:

Not only will the passive voice cost you in terms of readability score, but it’s also just plain awkward

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don't kill your personality

Growth Hack #5 – Don’t Kill Your Personality:

The best brands feel “real”. Be relatable, funny, cheeky, serious, loopy – the point is just to be authentic.

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avoid landing page words

Growth Hack #6 – Avoid “Landing Page Words”:

You know how people joke about buzzwords like synergy? Well, the same can be said for landing page buzzwords

Avoid these: 

Unlock, unleash, exceed, empower, supercharge, etc.

Just like synergyreal people don’t talk like this.

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find the tension

Growth Hack #7 – Find the Tension:

Pleasant gets forgotten. Don’t be the wallflower of content: Create interest with conflict.

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avoid contained titles

Growth Hack #8 – Avoid “Contained” Titles:

If you say it all from the get-go, what incentive do people have to keep scrolling? Instead, write titles that pull your reader down the page.

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formatting matters

Growth Hack #9 – Formatting Matters:

Write scannable copy. This means: 

– Use headings 

– Replace commas with periods

– Get rid of flowery language (too many adjectives and adverbs are a no-no)

– Create a storyline

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Growth Hack #10 – Think Slippery Slide:

Every line of copy should lead to the next. Play the ad above and you’ll get it: You won’t be able to stop.

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first line is crucial

Growth Hack #11 – Your First Line is Crucial:

If people don’t read the first line, they’re not going to read your second line either. The secret to a great first line? Keep it short.

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Taktical Team

Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
Taktical Team

Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
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