Taktical Growth Hacks – #170

Get the latest Taktical Growth Hacks, plus more insights delivered to your inbox each week: Sign Up Here.

dude where's my car gif

Growth Hack #1 – Dude, Where’re My Conversions?:

Scott Minker shared some hacks he used to reduce abandoned carts and boost conversions of his ecomm stores. Let’s quickly dive in to what he has to offer:

Transparency about added fees: Keep the pricing uniform across the product pages to the checkout process. 

Guest checkouts: Yup, you will have to sacrifice a bit when it comes to customer data, but on the flip side you make things much easier for your customers.

Trust Logos and payment options: As per Shopify, 61% of consumers reconsider purchasing if trust logos are missing. Use transaction forms to establish trust and offer a variety of payment options. 

Save my cart for later: Allow your customers to save their cart while they go back to watching cute cat videos. Use email reminders to guide them back to checkout.

Strong CTAs on checkout pages: Even if a prospective customer has added something to their cart, they still need an incentive to actually go through with the purchase. Use uniform and consistent CTAs across all pages.

Effortless navigation: It is one of the most effective ways of reducing friction during the checkout process. Constantly strive to optimize the checkout experience and make it easier for consumers to buy more stuff.

__________________________

Growth Hack #2 – The Early Bird Doesn’t Always Catch the Worm:

The Taktical team usually sends cold emails at 9:00-9:30 AM. The average email open rate was 55%.

Then we thought: “What if I send emails a bit earlier so that when a person wakes up, an email is already in their inbox?” 

The email’s subject, body, and everything else stayed the same. Only the send time changed.

Result: Open rate dropped by 30%. So, we switched back to 9:00-9:30 AM. The average email open rate got back to 55%.

What did we learn? Just because you send an email earlier does not mean your prospect will open it.

__________________________

Autopilot gif ad example

Growth Hack #3 – Use GIFS to Spruce Up Bland Facebook Ads:

GIFs are the newest hotness in Facebook ads. They’re easier to create than live action video but more engaging than static photos. 

Autopilot decided to test this with the ad pictured above.

Result: not only did the GIF ad drive the highest volume of free trial signups, it outperformed their average cost per lead by 37%

Check out the instructions on how to create your ads with GIFs: https://www.facebook.com/business/help/1006874066021923

__________________________

Sign Up for Even More Tips and Tricks to Help Increase Sales

 

Taktical Team

Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
Taktical Team

Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
Recent Articles

10 Tips to Improve ROI in Google Shopping Ads as Shared by Industry Experts

The year is 2021, and Google Shopping ads is a platform that has been the cornerstone to success for many companies, brands, and individual marketers alike! If you’re one of those campaign managers who dream of acing their Google Ads campaign for an improved ROI or just gain better exposure, we do understand your end of the hustle. However, truth

A Marketer’s Guide to iOS 14: Taktical’s Analysis of Problems and Solutions

When a giant like Apple makes moves, it affects everyone working in the digital space. For better or worse, ecommerce businesses and digital marketing agencies have to be aware of the decisions Apple makes and do what they can to adapt. Back in June of 2020, Apple released a preview of iOS 14. While most people were focused on the

5 Proven Ways to Combine SEO and Digital Marketing for Brand Visibility

Did you know that 68% of online experiences start with a search engine? This statistic is a reminder for businesses: if you’re not visible on digital, you’re missing out.  Many businesses struggle to find the right balance between SEO and other digital marketing strategies. They either focus too much on SEO but neglect the broader digital marketing landscape, or they

5 Biggest Marketing Mistakes of Companies Using AI

Using AI in your marketing strategy can feel both exciting and terrifying. Remember when the idea of using artificial intelligence in marketing sounded like something from the future?  Well, the future has officially arrived.  AI gives marketers the upper hand to understand and woo their target audiences like never before. But here’s the kicker: it’s a bit like having a

How to Build a Content Marketing Funnel That Converts in 3 Simple Steps

Content is king in today’s digital world – especially when it comes to business. Consider this: 73% of B2B marketers and 70% of B2C marketers say they implement content marketing in their overall marketing strategy.  That’s because professional content marketing works. When you can create content that not only sells, but also engages and nurtures relationships, you turn online visitors

Have we gotten your attention yet?