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8 Facebook Messenger Marketing Tactics Every Advertiser Should Employ Right Now

Small talk

July 1, 2020

In 2020, the most effective digital marketing available is in Facebook Messenger.

Why do we say this?

Well, it’s got an 80% open rate and 60% clickthrough rate.

Barry GIF

Online chat is where more people are spending a lot of their time, with over 1.4 billion users in Facebook Messenger.

However, less than 1% of businesses are getting into Facebook Messenger marketing.

Clearly, its potential has yet to be fully tapped into.

While those donkeys still persist in the increasingly saturated social media marketing landscape, you can jump on this opportunity gap right now.

Get ahead by employing these Facebook Messenger tactics for your digital marketing campaign and become a unicorn brand.

1. How to Use Facebook Messenger: Launch a Chatbot

Facebook Messenger marketing chatbot example

The number one thing you can do to jumpstart your Facebook Messenger marketing is to implement a chatbot.

It’s not a one-shot solution to all your problems, but it makes implementing tactics and managing campaigns a lot easier.

A good Messenger chatbot like MobileMonkey can be used for marketing, sales, customer service, and much more.

That makes it an immensely versatile tool that can be made better over time, which is why it saves businesses tons of money.

It has been estimated that chatbots will save businesses around the world up to $8 billion by 2022.

You can build one in just a few minutes – no coding experience required.

That’s because the best Messenger chatbot tools actually guide you through the process.

Your chatbot can save you a lot of time down the line with your Messenger marketing and help you generate and qualify leads.

2. Have More Video Content

facebook messenger video marketing effectiveness

While video content has been around for over a decade at this point, it’s only becoming even more popular.

As more people are able to make videos on their own with more affordable devices, there are now less excuses to not do it.

Especially now with the popularity of TikTok and Snapchat that feature short-form video content, you should include it in your Messenger marketing strategy.

You can visually show things and tell stories through video, and vertical videos are becoming more in-vogue on social media.

Taking advantage of video can supercharge your Facebook Messenger marketing in many ways.

3. Encourage User-Generated Content Submitted Through Facebook Messenger

user generated facebook messenger marketing effectiveness

Social media has made it easy for people to share their thoughts and experiences with businesses, as well as products and services.

User-generated content is a rich resource for brands as it provides both critical feedback and social proof.

That feedback can help you understand what to change or remove and how to improve your brand.

As for social proof, nothing is better for building brand trust than with positive reviews and testimonials from customers.

thumbs up GIF

You can encourage your customers to give their feedback through Messenger, which can then be collected by your chatbot.

Your chatbot can also ask for more feedback with surveys, asking questions with multiple choices that users can respond to.

4. Invest in Messenger Ads Wisely

facebook messenger marketing ad flow

While Facebook ads are becoming more expensive, there’s still one type of ad placement that can give you lots of potential value.

Click-to-Messenger ads are great for lead generation while also making your brand become more visible.

They’re basically Facebook ads with a call-to-action that brings them to your Messenger, adding them to your contact list.

You can then ask them to opt-in by responding to your message, thus opening them up to follow-up messages.

You can make a click-to-Messenger ad in as little as 5 minutes each week. 

In doing so, you’ll be able to grow your contact list like never before.

5. Create Custom Audiences

creating an audience on facebook messenger

Whenever you get information from users through a question, survey, or form, those responses are saved as custom attributes in those contact profiles.

You can take advantage of this chatbot feature by creating custom audiences based on these attributes.

Having custom audiences lets you laser-focus your campaigns even further, which makes sure you’ll get higher conversion rates.

You can send messages to these custom audiences that are tailored specifically for their preferences and histories.

With a chatbot like MobileMonkey, you can create these custom audiences easily in just a few minutes to add more power to your Messenger marketing.

6. Run Drip Campaigns

facebook messenger drip marketing

Drip campaigns are proven to be effective in email marketing, and it can work even better in Messenger marketing.

Marketing can’t be about information overload as people lose interest when they’re overwhelmed.

You’re looking to engage your audience and get them interested in your brand over a period of time with your drip campaign.

Creating a drip campaign in a chatbot like MobileMonkey is quick and easy, and you get a great deal of flexibility.

You can personalize each message, add calls-to-action, and choose how long you want the interval between messages.

After setting it up, you can then pick your custom audience and schedule the drips.

You should get around 8 times the open rates of email.

7. Comment Guard

facebook messenger comment guard

If you regularly post content to your Facebook page and get engagement there, that makes Comment Guard a good tactic to implement.

You can use the Comment Guard autoresponder to have your Facebook chatbot message whoever comments in your posts.

This is a great lead magnet tool to incorporate into your Facebook Messenger marketing strategy.

That’s because it brings more people who are interested in your brand to your chat and grow your contact list.

It takes only five minutes to create a comment guard on a post, and it’s recommended that you do so once a week.

8. Track Your Messenger Marketing Stats and Analytics

facebook messenger marketing performance

As with any advertising strategy, you want to know what’s working about your Facebook Messenger marketing and what isn’t.

To do this, keep an eye on your metrics after doing something.

This can be done through your Messenger chatbot, which should track everything that happens in real time, especially user engagement.

Check your analytics each week to see if what you’ve been doing is either actually working or needs work.

It’s especially useful for tracking the results of your chat blasts and drip campaigns – both open rates and response rates.

Your open rates should be around 70-80%, which is a lot more than the 25-30% you can expect from email marketing.

If it’s any lower than that, then you have some tweaking to do in order to be seen and engaged by more users.

Conclusion

using facebook

They’re not the only ones, but you’ll find these eight tactics to be what works best on Facebook Messenger.

Whatever strategy or tactic you make use of, they all have one thing in common: Interactivity.

Facebook marketing is no longer only about broadcasting to a wide audience and expect them to become customers just like that.

User engagement is now the name of the game, and Facebook Messenger marketing checks that box splendidly.

With a chatbot like MobileMonkey, you can manage your Messenger marketing in just 20 minutes each week! 

 

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