D2C company raises over $350k through crowdfunding, fueled by Reddit

Project summary

The problem

A retail company specializes in reinterpreting vintage tools from the 20th century and updating them for modern use. With a focus on practicality and playfulness, their products could serve as both functional tools and desk toys. The founders, who were both mechanical engineers, brought a unique perspective and expertise to the development of their products.

The Founders are launching a new product on a Kickstarter campaign, followed by a crowdfunding campaign.

They are looking for an agency that can support and run campaigns on Reddit with a goal to generate awareness and drive traffic, which we hope will lead to conversions for our client.

The solution

Our battle-tested community strategy allows us to deliver long-term community presence.

The solution

– We need to look for new creative ways and format to introduce the tools to the communities.

– Reddit has a diverse user base with a wide range of interests and communities, another challenge is looking for the right communities that aligns with our target audience.

The outcome



Avg position per post (hot page)

Avg upvotes achieved per post

Avg comments achieved per post

Avg. takedown rate

Month 1






Overall, the campaign was successful in driving awareness and sales on the Kickstarter campaign.

“They did a great job understanding the brief and reaching the right audience.”