Growth Hacks, Tips & Tricks

Taktical Growth Hacks – #119

March 19, 2019

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Growth Hack #1 – The Magic Word to Use in Headlines for +110% Conversions:

Paul Olyslager ran a few A/B tests on headline copywriting. He uncovered one word that boosted his conversions by up to +110%.

First he A/B tested a headline for a list of books:

Original: Recommended books

– Variation 1: My book collection (-43%)

– Variation 2: Most popular books (-19.1%)

– Variation 3: Favorite UX books (-7%)

– Variation 4: Popular UX books (+7.8%)

Then he A/B tested a headline for a list of articles:

Original: Trending stories

– Variation 1: Most popular articles (-27.7%)

– Variation 2: Popular this month (-11.4%)

– Variation 3: Most popular stories (+5.5%)

– Variation 4: Popular articles (+110.6%)

Looks like word “popular” (without “most”) has some magic.

Source: https://www.paulolyslager.com/multivariate-test-results-optimizely

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Growth Hack # 2 – Reduce Bounce Rate 40% By Boosting Mobile Web Speed 3X:

Some quick facts that contribute to your site’s bounce rate:

1. About 40% of people will abandon a web page that takes more than 3 seconds to load.

2. 71% of the time people spend online in the US is on mobile devices (91% in Indonesia).

It means: If your mobile webpage loads too slow, you lose 28.4% – 36.4% of people. They don‘t even see your page, and therefore don‘t buy from you.

Also when so many people bounce, Google decreases your rank in search results. As a result, you lose even more.

How can you boost the speed of your mobile website? Google has an open-source initiative that cuts down mobile webpage load time by up to 3X. The initiative is called the AMP Project.

Tell your developers about it.

Source: https://neilpatel.com/blog/loading-time/

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Growth Hack #3 – You’re Losing 18% of Sales!:

A study reveals that 18% of users have abandoned a checkout flow during the last 3 months. The reason? They “didn’t trust the site with their credit card information”.

Adding a “security” badge to your site may help alleviate that concern.

Above are a few of the best options available for badges, which can inform your decision on which payment security software to pursue.

Source: https://baymard.com/blog/perceived-security-of-payment-form

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Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.

Taktical Team

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