Fahlo

Fahlo supports wildlife conservation not only by donating to partner organizations, but also their products allow customers to track real animals on an interactive map, fostering a deeper connection with the environment

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Goals And
Challenges

Fahlo faced the daunting task of rebranding from Wildlife Collections with minimal organic online presence. Our primary challenge lay in not only navigating the rebrand from a technical SEO perspective, but also in fundamentally rebuilding and enhancing their visibility in search engine results pages (SERPs). So we focused on strengthening brand recognition, increasing revenue, boosting organic traffic, and elevating their organic visibility – and we measured performance via keyword rankings and site traffic metrics.

Results

+463%

Keywords on 1st Page ,YoY

167%

Organic Traffic, 2023 vs. 2021

202%

Organic Blog Traffic, 2023 vs. 2021

Strategy

The Taktical SEO team used a vast arsenal of tools to boost Fahlo’s organic traffic and keyword reach, implementing strategies like keyword optimizations and schema markup to enhance user engagement and page visibility.

Efforts to grow revenue involved strategic optimizations and PR initiatives, which improved product page visibility and led to increased traffic, conversions, and sales.

Additionally, we supported Fahlo’s seamless transition from Wildlife Collections, providing a detailed rebranding strategy that included a 301 redirect plan and a post-launch SEO audit to minimize traffic and ranking losses.