Homepolish

Homepolish offers a smart, accessible, and personal service that’s revolutionizing the interior design industry. Whether a customer is merely accessorizing or they’re fully gut-renovating, Homepolish delivers effective solutions.

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Goals And
Challenges

Homepolish enlisted our help to drive leads for interior decorators from qualified prospects through a considerably long sales cycle. They emphasized cost-efficiency as well, requiring us to vigilantly consider every dollar spent. It was also crucial that both marketing and creative teams thoroughly understood differences in conversion data.

Results

-73%

Lower Cost per Acquisition

-60%

Under Target Cost

+34%

Monthly Leads

Strategy

We began with a deep dive into historical business data. Our thorough analysis revealed Facebook’s Lead Ad to be the superior means of driving and canvassing new business for Homepolish.Through Lookalike Audiences, region-specific creative, and device targeting, Taktical boosted Homepolish’s growth by 30%. The results shown below demonstrate how we effectively optimized return-on-investment as well.

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