Dermelect

Dermelect Cosmeceuticals is a beauty brand known for its high-performance skincare and nail care products, combining clinical-grade ingredients with cosmetic benefits. They create products that are dermatologist-recommended, cruelty-free, and formulated with a focus on delivering real, visible results.

View Case Study

Goals And
Challenges

Dermelect faced a highly competitive environment on Amazon, where numerous beauty brands offered similar products. With so many competitors, it was challenging to stand out and gain traction, especially in attracting new-to-brand customers. Additionally, Dermelect needed a strategy to build and retain a loyal customer base.

Results

+70%

Increased sales in 2023 over 2022

+109%

Increased In Subscribers

Amazon Choice Badge

On Multiple Listings

Strategy

Optimizing Listings for Enhanced Visibility & Conversions

Researched and implemented high-volume, relevant keywords into titles, descriptions, and A+ Content.
Developed engaging A+ Premium content highlighting product details, brand story, and cross-selling chart.

Crafting a Data-Driven Advertising Strategy

Conducted A/B testing different ad formats: video, photos, product & keyword targeting.
Used results to develop an ad strategy using Sponsored Product Ads and Sponsored Brand Ads.
Targeted relevant keywords to reach a broader, “new-to-brand” audience.

Driving Customers through Targeted Promotions and Amazon Posts

Utilized Tailored Promotions to create targeted offers for new customers and abandoned carts.

Targeting New-to-Brand Customers:
We implemented a robust strategy focused on acquiring new customers. By leveraging a combination of Sponsored Brands and Sponsored Display Ads, we aimed to enhance visibility and engagement with shoppers who hadn’t yet purchased from Dermelect.
Boosting Brand Discovery:
We optimized product titles, bullet points, and A+ to improve search rankings and drive visibility for Dermelect’s products.
Increasing Customer Loyalty:
We placed a strong emphasis on building up Dermelect’s subscription base. By promoting their Subscribe & Save option, we encouraged repeat purchases and cultivated long-term customer loyalty.

We crafted a comprehensive Amazon marketing and advertising strategy that went beyond just sales, focusing on building long-term brand awareness and customer engagement. Our approach included: