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As the end of 2017 approaches, digital marketers are doing more than running tinsel-bordered Facebook ads and attending office holiday parties. No, we’re gearing up

There’s no denying it’s been a big year for Facebook. The company earned a record high of $10.3 billion in revenue in Q3 2017, a

Are you a good bot or a bad bot? There are two types of bots in the world. Businesses, of course, want to take advantage

In 2016 Facebook confessed to something that sent shock waves throughout the PPC advertising world. They admitted to having too many ads in the News

When you have over 5 million businesses competing for ad space on a platform that boasts over $9 billion in advertising revenue, you can pretty

Facebook ads are a quick-and-easy option for hassle-free, affordable advertising for your business. Within minutes, you can create a campaign, set up goals, and choose

According to eMarketer , more than 96% of social media marketers consider Facebook the most effective platform for advertising. And, as reported by TechCrunch, Facebook’s

Many businesses that launch an ad campaign on social media will focus on only one or two outlets. For most, the choice is Facebook, indicated

Whenever you’re creating web content, it’s easy to make assumptions about what your audience will respond to. Unfortunately, this way of thinking doesn’t always yield