How we doubled organic traffic for a huge snack company?
Chomps is a company that specializes in providing high-quality, healthy meat snacks. The brand is known for its commitment to using simple, real ingredients and providing products that are free from added sugars, preservatives, and artificial ingredients.
Challenges & Goals
A key focus for Chomps has been expanding their presence and strengthening their position within snacking-related search terms. They aim to establish themselves as a leader in the broader snacking and healthy snacking communities, positioning their brand as a go-to source for nutritious, convenient snack options.
Results
Strategy
In 2024, one of our primary goals was to significantly boost organic traffic to both our collection pages and blog. We prioritized optimizing the collection pages by adding FAQs and implementing schema markup (collection page and FAQ schema) to enhance visibility and improve search rankings.
On the blog, we focused on delivering fresh, engaging content that expands beyond snacking topics, aiming to reach new target audiences. Additionally, we’ve been consistently optimizing older articles to recapture keyword rankings and drive further organic growth
