Taktical Growth Hacks – #103

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Taktical tips and tricks

Growth Hack #1 – Free Stuff Sells 82% More Than a Good Deal: 

Everyone wants a good deal. But, when deciding to give your customers an offer that’s either a discount/bundle or includes free items, the choice is clear. This A/B test proved what the people want –and increased sales by 82%.

1. A package deal of a cupcake and 2 cookies for $10.

2. A cupcake for $10 + 2 cookies for free.

For the same cost, this study showed that people buy option #2 at a 82% higher rate than #1.

Source: www.scu.edu

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Growth Hack # 2 – Smooth the Transition from Trial to Paid:

Asking your users to pay after their trial expires is a hard stop to the user’s experience. Try to do it in a softer way.

Give them an option after their trial period has expired:

1. Select your paid plan

OR

2. Request a 5 day extension (ask them for their credit card information, but let them know they won’t be charged yet).

Trial extensions converted to paid customers at a rate of 66%.

Source: http://appcues.com/blog/

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Taktical tips and tricks

Growth Hack #3 – Turn a Feedback Tool On Your Competition:

The company User Testing offers a chance for real people test your website or product, then get feedback on what they liked and didn’t like. Its the focus group for the 21st century.

But why stop there?

Use usertesting.com on your RIVALS. Find out what they’re doing right and wrong, get inspired, and find opportunities.

Source: 500 Startups

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Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
Picture of Taktical Team

Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
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