Taktical Growth Hacks – #98

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Taktical tricks and tips

Growth Hack #1 – +178% Repeat Business With a Loyalty Card Trick:

In one Shopify case study, researchers handed out loyalty cards at a car wash. The cards offered a stamp for every car wash the customer bought.

Half of the cards had spots for eight stamps, with a free car wash offered for collecting all eight.

The other half had spots for ten stamps, but two of the spots came pre-stamped (oooooooo vs ooooooooXX).

The result? The pre-stamped cards resulted in 178% more repeat business than the unstamped ones.

Source: Shopify

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Growth Hack #2 – Direct Link Promo Codes to Keep People on Your Site:

ComScore found that 27% of people who searched for a coupon code never returned to purchase.

So how can you re-claim those customers?

1. Remove a coupon code field.

2. Use direct links, which have a coupon code attached.

Example: Macy’s, a large department store, added a link to “Find one now” near “Have a promo code?” The link shows page listings with current discount codes, keeping customers on their site.

Source: http://blog.lemonstand.com/optimize-checkout-page-conversions

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Taktical tricks and tips

Growth Hack #3 – Boost Revenue 367% by Investing in Your Churned Free Trial Users:

Site conversion optimizer PopcornMetrics increased their revenue 367% in 12 weeks.

This is what they did:

They focused on helping their churned (lost) free trial users become successful in achieving their goals by using their product with deep 1-on-1s. 

They tweaked code, gave useful info, spent hours on Skype — whatever it took. After a while that un-scalable hustling turned into scalable texts, videos, tutorials, onboarding emails, FAQ section, etc., which boosted their conversions.

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Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
Picture of Taktical Team

Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
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