Taktical Digital’s award-winning Instagram marketers maximize your return-on-investment by applying a results-driven process and a thorough understanding of your unique brand and goals.
Taktical Digital will help you leverage Instagram’s marketing tools to optimize revenue, jumpstart growth, and boost engagement in even the most competitive industries.LET’s CHAT ABOUT INSTAGRAM ADS
What you need to know about the massive value of Instagram marketing.
Since Facebook began rolling out ads on Instagram in 2015, marketers across the world have quickly recognized Instagram’s power as an essential marketing tool.
Instagram offers marketers numerous dynamic ways to reach a large (and lucrative) audience in the digital age. With options that include Story Ads, Photo Ads, Video Ads, Carousel Ads, Ads in Explore, and Shopping Ads (among others), marketers can fine-tune their Instagram campaigns based on their specific goals.
These campaigns have the potential to cast a very wide net. By 2018, the number of Instagram’s monthly active users worldwide exceeded one billion. Experts predict that monthly active users in the United States alone will reach 125.5 million by 2023. Additionally, surveys consistently show that most Instagram users report finding new brands on the platform.
Instagram is also an essential digital marketing tool thanks to its audience targeting features. They let you define your campaign’s audience based on such factors as location, interests, similarities to past audiences, and even behaviors. This optimizes your campaign’s chances of reaching the right users.
Here’s what makes our Instagram marketing specialists unique.
- - We can show off genuine results from past campaigns
- - We employ an in-house creative team
- - We’re obsessed with data
- - We consistently earn awards and praise from industry experts
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Drastically reduce the time it takes to deploy new ad creatives and campaigns with Taktical Digital!
Instagram Marketing: Essential Info
Understanding the basics of Instagram marketing is key to taking full advantage of the platform’s potential.
Many aspects of Instagram marketing, such as targeting users, tracking results, and working the back-end overlap with Facebook marketing practices.
However, Instagram and Facebook are not one and the same. There are key differences and nuances marketers must account for when planning Instagram campaigns. Luckily, by partnering with an award-winning Instagram ad agency, you’ll have experts on your side who thoroughly appreciate the way Instagram marketing is unique.
In the meantime, important topics to learn about include the following:
Instagram’s User Base and User Behaviors
Here are some key facts about Instagram’s user base that a marketer should consider:
- Approximately 60% of Instagram users log in at least once a day
- Instagram is the second-ranked social media platform (behind Facebook) in terms of monthly active users
- 67% of Americans between the ages of 18 and 29 use Instagram
- Instagram is the most popular social media platform among teenagers in the US
- The gender mix on Instagram is almost perfectly half-and-half
- 200 million Instagram users visit at least one business or brand page every day
Statistics like these further illustrate Instagram’s marketing value. The info below explains the basics of how you can start tapping into that value:
Setting Up Instagram Ads
The process of setting up Instagram ad campaigns is fairly simple. If you’ve ever advertised on Facebook, you’ll recognize many similarities:
- Open your Instagram business account (this can be done through Facebook’s Business Manager)
- Set your ad/campaign’s objective, audience, budget, and schedule
- Design the ad
This is when the process begins to differ from that of setting up a Facebook campaign. You need to ensure your ad abides by Instagram’s specific design and placement specs. You also have to closely review the various types of ads you can run on Instagram (and the potential return-on-investment they can deliver) to determine which is best for your needs.
This is yet another reason to coordinate with Instagram marketing experts. The right team will help you much more efficiently navigate this process. They’ll also help you monitor your campaign’s performance, identifying which strategies yield the best results.
This chart of Instagram’s growing worldwide user base clearly illustrates why marketing on Instagram is still a smart way to reach many, many potential customers:
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What the right Instagram ad agency offers.
Not all digital marketing agencies are created equal. To ensure your partnership with an Instagram marketing team more than satisfies your expectations, you need to look for an agency with certain essential qualities.
Experience is naturally an important trait. You need to know the team handling your campaign has already helped other brands successfully market themselves on Instagram.
You also need to find an agency that offers a range of services. It’s not enough for an Instagram marketing team to simply generate some basic marketing content and a preliminary marketing plan, only to then leave you to fend for yourself. Instead, you want to partner with a team that takes the time to understand your specific goals and vision, develops content and a plan designed to realize that vision within your budget, and actively monitors your campaign to determine where any improvements can be made.
Finally, your team needs to use the strongest tools and apply a thorough understanding of the latest Instagram marketing best practices every step of the way. When you find such an agency, you’ll enjoy the peace of mind that comes from knowing your Instagram marketing campaign is in the hands of a team you can trust.
What the right Instagram ad agency offers.
Step 1: Discussion & Research
We conduct thorough research and have in-depth discussions with our clients from the start when planning Instagram marketing campaigns. We want to know your specific goals while also learning everything we need to know about your brand.
Step 2: Development
Those initial discussions and research help us develop a bulletproof Instagram marketing strategy. Our in-house marketing team develops striking brand-centric ad content to execute it perfectly.
Step 3: Monitoring Your Instagram Ads
Our clients love us because we offer optimal results. That’s no accident. We vigilantly monitor your Instagram campaign to maximize ROI.
Step 4: Refining Your Instagram Campaign
By monitoring your campaign rigorously, we’re able to identify which elements of the strategy are most effective. We refine your campaign accordingly.
Step 5: Reporting Data
You want to be confident the money you’re spending on an Instagram advertising campaign is generating value. That’s why we freely share our data, showing you why partnering with us helped your brand grow.
Why Taktical Digital is your go-to NYC Instagram Ads agency:
Our team at Taktical Digital routinely earns praise (and awards!) from both our clients and industry professionals. We’ve cultivated a stellar reputation through our results-driven approach. We don’t merely generate strong Instagram campaigns. We carefully analyze data to learn how campaigns can be perfected for maximum ROI.
Our clients represent a variety of industries, including fashion, tech, and finance. They include such major brands as Chase, WeWork, and Rachel Zoe, along with new growing startups.
What they all share is an appreciation for the way we at Taktical Digital make our clients genuine partners. Because we appreciate that each client’s vision is unique, we focus on close collaboration to tailor our services accordingly.
We also segment projects to ensure each aspect of a campaign gets the necessary attention. While our in-house creative team generates on-brand content designed to engage today’s Instagram users, our Paid Social department focuses on tracking and reporting essential metrics.
We’re also a recognized partner of all major marketing platforms. That means we can offer our clients the most up-to-date knowledge and most reliable customer service available.
Regardless of your goals, industry, company size, or budget, we’re eager to help you boost your brand with Instagram marketing. Contact us today to learn more about what we can do for you.
Why Taktical Digital?
Internationally recognized for both performance and prowess, Taktical is a premiere performance marketing agency. Our experience spans many diverse industries such as technology, fashion, and finance. With proven expertise in Facebook advertising, we help businesses launch, track, and improve their social media ad campaigns through our results-driven approach to Facebook marketing. Not only do our Facebook ad campaigns drive development for our clients, they effectively maximize ROI.
Preeminent companies such as Artsy, Capsule, and Rachel Zoe trusted us with their social media marketing because of our proven data-driven results. We are especially lauded on the collaborative approach we take with clients, ensuring transparency and flexibility every step of the way.
An impressive in-house creative team optimizes design while an experienced Paid Social department focuses on the tracking, measuring, and reporting of data. Always at the cutting edge of advertising strategy, we use our breadth of knowledge in tandem with the vision of respected clients to maximize results. Taktical Digital is the Facebook advertising agency of choice for industry leaders and small businesses alike. Talk to us today about what we can do for you.
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