Taos Footwear
Taos Footwear offers women’s shoes, boots, and sandals that are stylish, comfortable, and made from high-quality materials.
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Taos’ internal Facebook campaigns had already delivered strong results. They approached Taktical to take their performance to the next level. The brand tasked us with two major objectives: increase sales, and increase return on ad spend. Achieving these goals required strategically reaching new customers while carefully optimizing our budget.
Results
79.9%
YoY revenue
18%
YoY ROAS
10.13%
YoY CPA
Strategy
- Rebuilt campaign structure around profit + scalable efficiency.
- Increased budget while maintaining strong return.
- Tested creative + audience segments to sustain performance.
Impact On Client
- Efficient scale with improved ROAS and lower CPA.
- Stronger revenue performance without sacrificing efficiency.
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registrations (up from 14,292)
$6.70 CPA
in Africa P2 markets (9,628 sign-ups)
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campaign open rates YoY
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spam complaints YoY
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growth in % of revenue attributed to email YoY
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ChatGPT sessions (164 → 2,867)
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762%
LLM sessions (4.5k → 38.8k)
106%
organic sessions (color landing pages; 85k → 175k)
Clear lift
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Increase Over The Years In Visibility Score
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organic new users
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organic traffic
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organic revenue
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Increased Organic Traffic
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Increase in New Users
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735%
ROAS (0.17 → 1.42 year-over-year noted)
53%
additional ROAS lift the following year (to 2.17 noted)
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turned from sub-breakeven to scalable-positive
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15M
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12,000
Leads
340
sales (from “almost none”)
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49%
sales growth from 2023 to 2024
56%
year over year
Amazon's
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Increase in Total Sales
120%
Increase In Subscribe And Save Sales
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Reduction in Logistics Costs
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share of voice in LLMs vs competitors
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Increase in Total Sales
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3.2×
more subscribers
CPA -45.7%
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CPC -40.5%
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organic revenue (Q4 vs Q3; noted)
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organic sessions (Q4 vs Q3; noted)
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>30
Blended ROAS
~10
Overall ROAS across Google + Meta
339 purchases
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purchases with -13% CAC
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backlinks
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Organic Impressions
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organic blog clicks
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total sales (Q4 2025 vs 2022)
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Amazon’s Choice
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986%
blog organic revenue
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organic revenue
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organic transactions / conversions
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organic new users
378.5%
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organic new users
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organic webform submissions
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organic sessions
2,025%
organic new users
1,950%
organic demo button clicks
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Carter Forbes
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+58%
revenue driven by Email YoY
+159%
revenue driven by SMS YoY
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20% MoM
traffic growth
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patients finding clinics online
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45%
Keywords
1 MM
Users
73,400
Sessions
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Growth
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672.7%
Organic Blog New Users
526.3%
Organic Blog Sessions
87.9%
Organic Sessions
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59.4%
Organic Clicks (GSC)
42.1%
Organic Impressions (GSC)
37.93%
organic transactions / leads / conversions (GA)
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organic transactions
110%
organic revenue
42%
organic sessions
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ROAS
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18%
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9%
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80%
first-page keywords (272 → 489)
52.68%
organic conversions
39.05%
organic sessions
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12,600
Total Purchses
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Carter Forbes
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124%
Q4 Revenue, YoY
117%
First-Time Customers, YoY
112%
Total Sales, 2023 vs. 2021
22.19%
Transactions
-37.9%
Bounce Rate
48.1%
Sessions
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463%
Keywords on 1st Page ,YoY
167%
Organic Traffic, 2023 vs. 2021
202%
Organic Blog Traffic, 2023 vs. 2021
Anthony Milano / VP, E-Commerce & Digital
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40%
Year-over-year sales increase
15X
ROAS on Meta, Pinterest and TikTok combined
20X
Return on Google in just one month
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40%
Organic Traffic Overall
296%
21%
Organic Traffic Collecion Pages
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$8 MM
In Revenue
488%
In Traffic
400
Leads Per Month
Digital Marketing Manager
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12X
Cost of Acquisition
916%
Landing Page Views
217%
Purchases