TikTok marketing: harness the potential

Before being acquired by Chinese-owned company ByteDance in 2017, TikTok was known as Musical.ly. Since the acquisition, though, its popularity has truly skyrocketed. In fact, it surpassed Facebook, YouTube, Instagram, and Snapchat in terms of total downloads in September 2018. Then in February 2019, it hit another milestone: 1 billion total downloads. It then crossed the 2 billion download mark in April 2020. You can’t ignore this kind of traction.

The main attraction of TikTok is its looping videos, ranging from 10 seconds up to 10 minutes long. The platform is self-described as “the destination for short-form mobile videos.” Users can apply music or visual overlays to them to create personalized content that they can easily share. For brands, this represents a major opportunity to not only get in on the TikTok marketing strategy and influencer marketing trend but also to reach a brand new, young audience. Plus, making videos on TikTok happens to be incredibly easy.

In April 2019, TikTok launched a beta version of a biddable ads system to the app. Following that, it opened the full self-serve ads platform in 2020. With this, TikTok started offering marketing and advertising options similar to those available on other social media platforms.

This includes options to create campaigns and ad groups, custom targeting, and a range of ad-creation tools. Marketers can even use TikTok’s unique Creator Portal to browse creators that can produce content about their product, for a price of course.

Here are a few other important statistics to keep in mind about TikTok and its user base:

  • Over 63% of TikTok users are between the ages of 10 and 29
  • The app has more than 800 million MAUs
  • TikTok app installs have increased 96% YoY
  • Close to 80% of TikTok users are on Android
  • Its monthly engagement rate is over 70%

Tapping into a video-based social media network presents huge opportunities for brands. Plus, this is still a relatively new platform, meaning that businesses can become early adopters of a successful TikTok marketing strategy with a top TikTok affiliate marketing agency and take advantage of a space that is not overrun by other advertisers. 

Already, there’s a TikTok advertising agency springing up wherever you look. It’s a platform to watch, and getting on it now can translate to huge lifts in brand awareness.


Why Taktical Digital’s TikTok ad experts are different

  • We’ve already delivered genuine results for brands like yours
  • We employ an in-house creative team for our TikTok marketing 
  • We consistently earn awards and praise from industry experts

Harness the potential of TikTok advertising

At Taktical Digital, we have the relevant knowledge needed to maximize the potential of your TikTok advertising campaign. What sets us apart from other digital marketing agencies is that we’ve already delivered successful results for brands just like yours. We employ an in-house creative team that is capable of bringing any of your TikTok advertising ideas to life.

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Types of TikTok content

tiktok app in phone
Music Videos

You might think that, because Facebook has more users overall than TikTok, you’re better off devoting the resources you would reserve for a TikTok campaign to your Facebook campaigns as well.

That’s an understandable reaction. And while there is of course value in marketing through Facebook, TikTok offers opportunities to reach demographics you might struggle to engage with if you limit your social media marketing campaigns to one platform.

For example, 60% of TikTok users are Gen Zers. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all.

As such, expanding your marketing efforts to include TikTok marketing, will help you cast a much wider net.

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Humorous Shorts

TikTok is particularly known for its funny videos. People often browse through looking for laughs.

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AR Lenses

The app lets users overlay videos with fun lenses that transform the screen. This interactive element of TikTok advertising engages and excites audiences.

tiktok app in phone
Hashtag Challenges

Hashtag challenges are one of the most unique features of TikTok, and therefore of TikTok advertising. These videos encourage users to record themselves completing an odd and/or funny challenge and then tag it with the appropriate hashtag.


Chipotle took advantage of this feature to issue a branded hashtag challenge. What resulted from their #GuacDance challenge was 250,000 video submissions and 430 million video starts in six days. It led to not only their biggest Guacamole Day to date but also became TikTok’s highest-performing brand challenge in the U.S.

Any brand can do TikTok marketing similarly, even if it’s not an official branded hashtag (which is an ad option on this platform). Engage audiences with fun yet brand-related hashtag challenges, like the United Nations IFAD did with their #danceforchange challenge.

tiktok app in phone

Another musical option, duets, lets users record their video using the same music in response to another user’s post. For some, this means recording a lip-synced response. For others, it can be visual with a music overlay.


Organizations like the San Diego Zoo have used this feature to duet with other, complementary companies. In their case, they recorded duet videos of their animals in response to other animal-related accounts.


Duets let brands increase their visibility by tapping into another account’s audience. Additionally, they are a great feature for brands that don’t find traditional marketing methods effective, like Facebook or Twitter ads. The irreverent nature of TikTok as a whole makes this a true statement for any of the types of content on the platform, from hashtag challenges to humorous shorts. If you’re finding Facebook and Twitter too stiff or rigid, a TikTok marketing agency is just what you need.

Advertise on TikTok with us!

Why Taktical Digital?

Internationally recognized for both performance and prowess, Taktical is a premiere TikTok advertising agency.

We at Taktical Digital have earned international recognition from both clients and digital marketing industry experts by offering client-centric service and delivering results that help brands grow fast in an increasingly competitive world.

Having worked with clients across the fashion, finance, and technology industries, we have a deep understanding of the differing needs that our clients may have. Chase, Do Amore Jewelry, Rachel Zoe, and growing startups have trusted us to optimize their companies through social media and TikTok advertising, and we’re eager to do the same for you.

Regardless of your goals, industry, company size, or budget, we’re eager to help you boost your brand’s momentum with TikTok marketing. We’re a TikTok influencer marketing agency with an impressive in-house creative team that optimizes design while an experienced paid social department focuses on the tracking, measuring, and reporting of data. Contact us today to learn more about what we can do for you.

TikTok Ads FAQ

Of all social media platforms, TikTok might be the best for advertising! The most effective ads entertain potential clients and get their point across fast, and there’s no platform that has a greater volume of entertaining short-form content than TikTok.

Yep! And with its insane rate of adoption over the last several years, TikTok is one of the best places to advertise products and services. But because the platform specializes in short-form content, these ads need to look and operate differently from ones you might see on Facebook or Instagram.

That all depends on who your target audience is and what type of content speak to them. Pricing starts at $10 per 1,000 clicks, but TikTok enables you to fit your advertising strategy to whatever your budget and goals are.

TikTok excels at doing a lot in a short amount of time. If you can figure out how to encapsulate your brand identity into short visual snippets, your company can stand out in front of potential clients.

Once you’ve created a TikTok Ads Manager account and installed the TikTok Pixel app in your browser, all you have to do is set your advertising goal, upload your material, set your ad placement, and launch your campaign – Or get in touch with a premiere TikTok advertising agency like ourselves!

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