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TikTok Marketing: Harness the Potential

Before being acquired by Chinese-owned company Bytedance in 2017, TikTok was known as Musical.ly. Since the acquisition, though, its popularity has truly skyrocketed. In fact, it surpassed Facebook, YouTube, Instagram, and Snapchat in terms of total downloads in September 2018. Then in February of 2019 it hit another milestone: 1 billion total downloads. It then crossed the 2 billion download mark in April of 2020. You can’t ignore this kind of traction.


The main attraction of TikTok is the 15- or 60-second looping videos. The platform isself-described as “the destination for short-form mobile videos.” Users can apply music or visual overlays to them to create personalized content that they can easily share. For brands, this represents a major opportunity to not only get in on the TikTok video content and influencer marketing trend, but also to reach a brand new, young audience. Plus, making videos on TikTok happens to be incredibly easy.

Tapping into a video-based social media network presents huge opportunities for brands. Plus, TikTok is still a relatively new platform, meaning it is a chance for digital marketers to become early adopters and take advantage of a space not overrun by other advertisers. Already, there are TikTok marketing agencies springing up everywhere. It is clearly a platform to watch, and getting on it now can mean huge lifts in brand awareness.


In April of 2019, TikTok launched a beta versionof a biddable ads system to the app. Following that, it opened the full self-serve ads platform in 2020. With this, TikTok started offering marketing and advertising options similar to those available on other social media platforms.

This includes options to create campaigns and ad groups, custom targeting and a range of ad-creation tools. Marketers can even use TikTok’s unique Creator Portal to browse creators that can produce content about their product, for a price of course.

Here are a few other important statistics to keep in mind about TikTok and its user base:

  • Over 63% of TikTok users are between ages 10 and 29
  • The app has more than 800 million MAUs
  • TikTok app installs have increased 96% YoY
  • Close to 80% of TikTok users are on Android
  • A monthly engagement rate over 70%

WHY TAKTICAL’S
TIKTOK AD EXPERTS
ARE DIFFERENT

  • - We’ve already delivered genuine results for brands like yours
  • - We employ an in-house creative team
  • - We’re obsessed with data
  • - We consistently earn awards and praise from industry experts

Harness the Potential of TikTok Advertising

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Tapping into a video-based social media network presents huge opportunities for brands. Plus, TikTok is still a relatively new platform, meaning it is a chance for digital marketers to become early adopters and take advantage of a space not overrun by other advertisers. Already, there are TikTok marketing agencies springing up everywhere. It is clearly a platform to watch, and getting on it now can mean huge lifts in brand awareness.

At Taktical Digital, we have the relevant knowledge needed to maximize the potential of your TikTok advertising campaign. What sets us apart from other digital marketing agencies is that we’ve already delivered successful results for brands just like yours. We employ an in-house creative team that is capable of bringing any of your TikTok advertising ideas to life.

Types of TikTok Content

Regardless of which direction you decide to take your TikTok marketing strategy (owned channel, influencer channel, or both), there are a few types of video content on the platform that you should know.

Music Videos

Considering TikTok began as Musical.ly, a lip-syncing app, it’s no surprise that many of its users continue to create music montages and lip-sync renditions of their favorite tunes. Your brand can create an original song and an accompanying music video for it. Or, go the light-hearted route and have members of your team lip-syncing to a popular song.

Humorous Shorts

TikTok is particularly known for its funny videos. People often browse through looking for laughs.

Hashtag Challenges

Hashtag challenges are one of the most unique features of TikTok, and therefore of TikTok advertising. These videos encourage users to record themselves completing an odd and/or funny challenge and then tag it with the appropriate hashtag.

Chipotle took advantage of this feature to issue a branded hashtag challenge. What resulted from their #GuacDance challenge was 250,000 video submissions and 430 million video starts in six days. It led to not only their biggest Guacamole Day to date, but also became TikTok’s highest-performing brand challenge in the U.S.

Any brand can do TikTok marketing similarly, even if it’s not an official branded hashtag (which is an ad option with TikTok). Engage audiences with fun yet brand-related hashtag challenges, like the United Nations IFAD did with their #danceforchange challenge.

Duets

Another musical option, duets lets users record their own video using the same music in response to another user’s post. For some, this means recording a lip-synced response. For others, it can be a visual with music overlay.

Organizations like the San Diego Zoo have used this feature to duet with other, complementary companies. In their case, they recorded duet videos of their own animals in response to other animal-related accounts.

Duets let brands increase their visibility by tapping into another account’s audience. Additionally, they are a great feature for brands that don’t find traditional marketing methods effective, like Facebook or Twitter ads. The irreverent nature of TikTok as a whole makes this a true statement for any of the types of content on the platform, from hashtag challenges to humorous shorts. If you’re finding Facebook and Twitter too stiff or rigid, TikTok marketing is definitely for you.

AR Lenses

The app lets users overlay videos with fun lenses that transform the screen. This interactive element of TikTok advertising engages and excites audiences.

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Why Taktical Digital?

Internationally recognized for both performance and prowess, Taktical is a premiere performance marketing agency

Here at Taktical Digital, our internationally recognized team has proven success in driving growth across industry verticals. Our data-driven approach sets us apart as a top TikTok marketing agency, and our awards attest to this. Again and again, we are recognized as a premier marketing agency for our expertise in PPC and SEO advertising.

Work with a team you can trust to execute and optimize a TikTok marketing strategy. Our marketers have proven success across social media platforms in maximizing ROI and building scalable campaigns. We partner with our clients to ensure they have visibility every step of the way into the creation, execution, and optimization of TikTok marketing campaigns.

Having worked with clients across the finance, fashion, and technology industries, we have a well-rounded understanding of any request a client may have. With our diverse knowledge, we have been able to serve a vast array of clients including Rachel Zoe, Ellen Degeneres, 15Five, and many growing startups. Our Paid Social team has been able to increase revenue for clients by over 1000% and we’re eager to see what we can do for you.

We are a TikTok marketing agency with proven years of expertise, unrivaled tools and partners, and a results-focused approach that can ensure your company sees the best possible returns. Contact us if you want to find out how we can help your brand tap into the incredible potential of TikTok marketing.

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