Social media marketing is a great way to engage with your customers and draw attention to your brand.
It’s a more direct line to talk with people who have already purchased your product or service than a contact form on a website.
Nurturing existing customers while fostering new leads is one of the greatest advantages of organic social media.
For example, you can reach out to them and see how they’re enjoying their product and deliver pertinent information with daily posts.
You can also use social media to increase your website traffic and sales.
To accomplish these, it’s important to use tried and true tools and methods for converting your social media marketing efforts into sales.
Sometimes it’s hard to know what the right methods are, but there is a lot of advice out there for you to use.
Everyone from local SEO agencies to expert content marketers have weighed in on the subject.
If you aren’t sure where to start or you know your social media marketing efforts aren’t living up to their full potential, that’s where we’re here to help.
A little research can help guide you in how to make conversions through organic social media and ensure your efforts pay off – literally.
Here are five reliable ways to increase your social media conversion rate.
In fact, you may already be doing some of these things now.
1. A Good Conversion Strategy Starts With a Landing Page
When you’re thinking about social media conversion rates, you have to consider how people are going to be viewing your webpage if they found you from a social media app.
The fact is, they’re highly likely to be on a mobile device.
In January 2019, over 3.26 billion people used their mobile device to browse social media sites.
So, you need to make sure your landing page is mobile-friendly.
If it isn’t, you’re clearly going to be missing out on sales.
Customers who don’t feel the site is easy to use when they arrive on your landing page aren’t going to spend much time trying to click around.
Remember, they’re there to shop and they don’t want to have to fight with a website just to spend money with you.
If your site isn’t mobile-friendly, and you don’t have optimized landing pages, they’re just going to find a competitor’s site that’s easier to use.
Here are a few basic tips to improve the mobile-friendliness of your site:
- Increase page speed (e.g. reduce redirects, optimize images, reformat/minify your code)
- Use responsive web design
- Format site design for mobile (e.g. make navigation simple and intuitive)
In the United States, about 61% of all people using social media are using it from mobile apps of their favorite social media platforms.
Missing out on the chance to convert that traffic into a finished sale is a huge chunk of your social media marketing effort potential going to waste.
Optimize your website for mobile users and make sure you don’t miss out on this big chance.
2. Use Effective Calls to Action That Encourage Social Media Conversion
Your posts are going to be seen by a lot of existing customers and potential new ones.
You can ask them to visit your profile for your link, but that’s not the best way to use a call to action post.
Instead, you should be making your calls to action creative and engaging.
The more your customers feel like they’re involved in the post, the more likely they are to complete a call to action.
Instead of talking about your product and then saying “link in bio” you need to get a little more creative.
There are even suggestions that the Instagram algorithm has started to penalize the phrase “link in bio” as being spam.
That means your post isn’t even going to be seen by the maximum number of people possible and will impact the effectiveness of your conversion strategy.
Instead of using basic calls to action think about other ways to engage your customers and boost organic social media growth.
For example, create a hashtag they can use to show off their new purchase. The exception to this is Reddit marketing, where hashtags aren’t functional and often not appreciated.
Or, have them post pictures wearing or using your product, or ask them to tag a friend they know would love what you’re selling.
Go Pro does an excellent job of this.
Their hashtag, #GoProPhotography has over 2 million posts on Instagram.
People take photos using their GoPro, post using the hashtag on Instagram, and the brand reaps the benefits of both customer engagement and brand awareness.
The point is to make sure you’re using calls to action well, so creativity is key.
3. How to Make Conversions Using Videos in Your Posts
If you aren’t using videos in your social media posts, you’re missing out on an opportunity to get more eyes on your posts than you might imagine.
Statistics show that social media posts with videos generate 1200% more shares than plain text or images posts, combined.
That’s a huge reason to start attaching videos to your posts and watch your social media conversions soar.
Think about what kinds of videos you can create to show off your product.
If you can do a fun product demo that’s a great start.
You can also think about more creative formats, like tutorials or DIY videos that are related to your product’s category of interest.
(Think of cooking tutorials for a product related to kitchenware for an example.)
Don’t miss out on this chance.
If you want to get more engagement, shares, and views, video is the way to go.
4. Make Your Posts Enticing to Boost Organic Social Media Growth
This goes along with the video idea but in a different way.
Social media, by nature, is built for users to continuously scroll through their feed.
If your post is a wall of text that isn’t formatted with attention-grabbing images (or videos) it’s going to get passed by.
Even if someone scrolling counts as an impression for your post, it’s not doing much for you in the end.
So, keep your posts easy to read (no walls of text) and use eye-catching graphics that will make someone want to stop scrolling and pay attention.
This is something you’re going to have to do with every post if you want a conversion strategy that works.
Think of it this way: You’re competing with someone’s entire news feed.
As a result, you can’t get the most out of your social media marketing efforts if you aren’t making each post stand out.
5. Make Your Brand Consistent
Your brand and the way you interact with followers and customers should be a consistent experience across social media and your website.
The last thing a customer wants to do is click on your website and find something that doesn’t match up with what they’ve been seeing social media.
The starker the contrast, the more your customer is going to be turned off.
If you present yourself as quirky and cute on social media that should translate to your website.
It doesn’t do any favors for your social media conversion rate to make your website look high-end and luxurious if it doesn’t match what you post everywhere else.
Be consistent and use that to your advantage.
Customers want to buy what they’ve already seen online.
Make Social Media Conversions Now
Understanding how to make a social media conversion doesn’t have to be a frustrating, unsolvable riddle.
If you change up a few things you can make sure your posts are doing better than ever before.
With the number of people using social media to interact with family and brands alike, you can’t afford to miss out on doing well on those platforms.
Taking the time to hone your conversion strategy now is going to be worth the effort when you see the boosts to sales and traffic.
