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In this issue: Creating images people respond to, the importance of having customer reviews, using “Power Words” to increase conversions.
Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here.
In this issue: Creating images people respond to, the importance of having customer reviews, using “Power Words” to increase conversions.
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Have you ever clicked “Schedule a Demo” on a company’s website? For many businesses, this type of CTA is the go-to for capturing leads. It’s short, direct, and to the point. But here’s the question: is it really the most effective CTA text? Directive, a well-known SaaS marketing agency, used a “Schedule a Demo Today” CTA for years, believing it
Imagine this: your customer, ready to buy, is entering their credit card number on your mobile checkout page. But instead of a seamless experience, they’re battling a tiny keyboard, each tap a potential error, and the frustration builds. With every typo, the chance of them giving up—and your sale slipping away—grows. It’s not just a small issue; mobile checkout friction
In the noisy world of online advertising, standing out can feel like aiming at a moving target. Matthew Woodward, a digital marketer known for his quirky, data-driven experiments, took this challenge head-on in a way that’s as unexpected as it is enlightening. Running three identical Facebook ads—changing only the images, each featuring a different woman (one blonde, one brunette, and