Taktical Growth Hacks – #153

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Taktical business tips - tone of voice GIF

Growth Hack #1 -Trying to Gain 349% More B2B Leads? Change Your Tone:

Marketing Experiments ran a test to see which copy tone would result in a higher rate of lead inquiries?

Here are examples of each type of tone they looked at:

1: Selling tone: You are one step away from getting free access to …

2. Helping tone. We are just here to provide you with whatever assistance you need in [reaching customer`s goal] …

The result?

#2 – the helping tone – saw a 349% increase in total lead inquiries.

Source: http://www.marketingexperiments.com/blog/

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Growth Hack #2 – Try the Soft Sell for 66% More Conversions:

Asking your users to pay after their trial expires is a hard stop to the user’s experience. Try to do it softer.

How?

By giving them an option after their trial period has expired:

1. “Select your paid plan.”

OR

2. “Request a 5 day extension.” (They will be asked for their credit card information, but won’t be charged yet)

Trial extensions converted to paid customers at a rate of 66%.

Source: http://appcues.com/blog/

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Taktical business tips - press mentions

Growth Hack #3 – The Perfect Piece of Content, According to Top Editors:

More than 500 editors at top sites like BuzzFeed, TIME, Lifehacker, Scientific American, TechCrunch were asked, “What characteristic does the perfect piece of content possess?

Here’s what they said:

15% said “Emotional Stories”
19% said “Relevant Content”
27% said “Breaking News”
39% said “Exclusive Research”

Offer these kinds of stories and you’ll land more press.

Source: https://martech.org/500-publishers-weighed-content-marketing-best-practices-research/

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Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
Picture of Taktical Team

Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
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