Taktical Growth Hacks – #144

Get the latest Taktical Growth Hacks, plus more insights delivered to your inbox each week: Sign Up Here.
small business growth tips - RIP gif

Growth Hack #1 – Take Advantage of Your Competitors’ Dead Links:

Broken and dead links of your competitors are a huge opportunity for link building. But first you need to find them.

Here’s how:

1. Visit AlternativeTo.net to find a huge list of your competitors.

2. Check dead links using browser plugins (Check My Links, Domain Hunter) OR upload a list of URLs to Xenu or Screaming Frog.

3. Google “link: deadcompetitor.com“.

4. Contact every website owner to alert them of a broken link and offer a relevant link of yours to replace it.

Source: http://webris.org/broken-link-building/

__________________________

Growth Hack #2 – Get Specific With Your Facebook Ad Interest Targeting:

If you don’t have an existing customer base and you’re creating a Facebook ad target audience using interests, avoid using generic or broad interests. For example, don’t just use “Running”.

Instead, pick specific interests, like The Boston Marathon.

How do you ensure you’re targeting the hardcore runner and not just the generic fan?

Pick the interests ONLY hardcore running enthusiasts know, like Runkeeper or Runtastic or Endomondo.

The same rule applies for other interests, too.

Source: https://500.co/

__________________________

small business growth tips - social media timing chart

Growth Hack #3 – This Google Shopping Case Study Earned +192% Revenue:

Midas Media managed to boost their revenue from Google Shopping by +192%, and profits by around 300%!

How did they do it?

1. They analyzed data and found that 8-9-word long search queries (product specific) generate on average +300% more revenue.

So they started to bid high against these terms.

2. Then they remarketed ads to those who:
Viewed basket, didn’t commit to purchase
Viewed a high ‘detail-view’ to checkout-rate product
Stayed on website for over 4 minutes in one session
Viewed site in the past 5, 10, and 15 days
Visited site from high converting location
Visited site from high converting device
Viewed site and in top lifetime value segment

3. Then they segmented their data by mobile devices, gender, age, and geography and found who generates the highest ROI. They focused their ads specifically on the most valuable segment.

4. They found that time and day of the week when their ad was displayed heavily influenced their ROI. So they regularly calculated data and get something like the chart image above.

Then they created scripts that automated bidding across this custom schedule.

Boom: 3 times more profit!

Source: https://midasmedia.co.uk/google-shopping-case-study

__________________________

Sign Up for Even More Tips and Tricks to Help Increase Sales

 

webmaster

webmaster

webmaster

webmaster

Recent Articles

10 Tips to Improve ROI in Google Shopping Ads as Shared by Industry Experts

The year is 2021, and Google Shopping ads is a platform that has been the cornerstone to success for many companies, brands, and individual marketers alike! If you’re one of those campaign managers who dream of acing their Google Ads campaign for an improved ROI or just gain better exposure, we do understand your end of the hustle. However, truth

A Marketer’s Guide to iOS 14: Taktical’s Analysis of Problems and Solutions

When a giant like Apple makes moves, it affects everyone working in the digital space. For better or worse, ecommerce businesses and digital marketing agencies have to be aware of the decisions Apple makes and do what they can to adapt. Back in June of 2020, Apple released a preview of iOS 14. While most people were focused on the

10 Instagram Hacks You Should Know About Going Into 2021

With more than a billion users, Instagram has grown into a social media platform that marketers can’t ignore. Instagram marketing offers some of the best opportunities for building your brand, raising awareness and it is one of the best platforms for engaging with your customers. You probably already know about Influencer marketing and affiliate campaigns. Part of what makes Instagram

Your Step-By-Step Guide To Building a Powerful Growth Marketing Strategy

With nearly 70% of the world connected online, a robust growth marketing strategy is not just beneficial, it’s imperative. A well-rounded, data-driven approach is your ticket to standing out, making an impact, and driving continuous growth in an increasingly competitive landscape. A growth marketing strategy encompasses more than just a plan to increase revenue. It also requires you to understand

How to Use SEO in eCommerce to Drive Traffic and Boost Sales

To be successful in eCommerce, it’s not enough to have just an awesome product line. With the market growing exponentially, ensuring you can promote your online store amidst the digital crowd is crucial. The key cutting through all that noise? Visibility by leveraging SEO in eCommerce. Retailers need to be armed with a proactive and resilient SEO strategy that’s rooted

How to Build An eCommerce Landing Page That Converts

Your eCommerce landing page stands as a linchpin in converting casual browsers into committed buyers.  Unlike the other pages of your online store, eCommerce landing pages must be meticulously crafted to drive a singular action – whether that’s a purchase, a sign-up, or exploration of a new product range. Your eCommerce landing pages should provide a focused narrative to your

Have we gotten your attention yet?