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Growth Hack #1 – +49.6% CTR in One Minute (Easy A/B Test):
Optimizely created a webinar and then A/B tested two CTAs to convert readers into viewers:
CTA #1. Watch Webinar
CTA #2. View Presentations & Slides
Which one do you think has increased the CTR by +49.6%?
#2: View Presentations & Slides
Growth Hack #2 – 10 Tested and Proven Headline Formulas:
We all know headlines matter. But sometimes coming up with compelling ones again and again can be tricky.
Save yourself some time; here are 10 proven headline formulas that work:
1. Who Else Wants [blank]?
2. The Secret of [blank]
3. Here is a Method That is Helping [blank] to [blank]
4. Little-Known Ways to [blank]
5. Get Rid of [problem] Once and For All
6. Here’s a Quick Way to [solve a problem]
7. Now You Can Have [something desirable] [great circumstance]
8. [Do something] like [world-class example]
9. Have a [or] Build a [blank] You Can Be Proud Of
10. What Everybody Ought to Know About [blank]
Growth Hack #3 – From 0% to 500% ROI: A Smart Facebook Study:
Spearmint LOVE sells baby clothes and goods. They started out doing well but eventually their ROI disappeared.
For 6 months they tested different solutions. Then they uncovered 2 tricks that yielded 5x-10x ROI.
They started to put up a photo – not just of a shirt or shoes – but of an entire outfit that appeals to a particular emotion. As a result, Moms started to buy everything in that picture.
Example pictured above.
They realized an obvious thing: children grow. And so, they need to readjust their Facebook ads according to age.
1. They started to advertise only to pregnant moms.
2. Then they added the visitors to a retargeting audience.
3. Based on how long the visitors are in that audience, they know the approximate age of the baby.
4. For different ages, they show different suitable clothes and goods.
Voila: 5x-10x ROI.
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