Taktical Growth Hacks – #72

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Growth Hacks:

Taktical Growth Hacks - Pinterest GIF

Growth Hack #1 – Three Ways to Win at Pinterest Ads:

These 3 proven methods will help you excel at Pinterest advertising:

1. Make your best organic Pins your paid Pins: The best Promoted Pins will be your top performing organic Pins. Use your analytics to determine which organic Pins deserve to be promoted.

2. Test variations on how you’re getting people to convert: Two distinct funnel methods to test against each other are Pinterest ad –> opt-in page –> email subscribe OR Pinterest ad –> purchase.

3. Keep each campaign to 1 Promoted Pin: Focus your campaign on a single ad, which will likely drive the most impressions anyway.

Source: 500 startups
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Growth Hack #2 – Boost Engagement With Behavioral Targeting:

A recent Harvard Business Review study looked at 188 undergraduate students’ responses to a restaurant’s Groupon offer.

It revealed that people are more likely to engage with an ad that is targeted to them based on behavior, versus either by demographics or apparently not targeted at all.

Essentially, when consumers feel like an ad is meant just for them, they feel special. When they feel special, they’re more likely to engage.

Source: Harvard Business Review
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Taktical Growth Hacks - UGC example

Growth Hack #3 – Increase Checkouts 24% With Instagram Photos:

Beauty company Vanity Planet A/B tested their product pages by adding Instagram photos.

The pages with customers’ Instagram photos outperformed those without.

The results?
24% more people reached checkout from the pages with the Instagram photos
– Vanity Planet earned an additional $8,900 in sales over 10 days.

Source: www.yotpo.com
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In Depth Articles:

The Facebook Apocalypse is Here: What You Can Do to Survive

5 Critical Factors for Optimizing Luxury Ecommerce Sites

 

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Taktical Team

Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
Taktical Team

Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
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