Taktical Growth Hacks – #140

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Growth Hack #1 – The Simplest Way to Improve the Accessibility of Your Emails:

If your designer insists on creating one giant image for your email, tell them you risk antagonizing readers.

Image-only emails are slower to load, harder to search for, and are often blocked by firewalls, spam filters, and privacy blockers. They’re also completely inaccessible for voice assistants, and non-native speakers can’t translate text when it’s embedded in images.

Remember: Being accessible is not just socially good; it also means a bigger audience for your business!

Source: 500 startups

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Growth Hack #2 – Achieve a 53% Response Rate (Analysis of 250K Emails):

Boomerang analyzed 250K emails and found these TOP 4 insights:

1. Emails with spelling errors in the subject line received a 14% lower reply rate.

2. Emails between 50 and 125 words have the best response rate: 50%

3. Emails written at a 3rd grade reading level get the highest response rate: 53%

4. Three or four words are ideal for email subject lines.

Source: https://buzzsumo.com/blog/7-effective-techniques-better-email-marketing

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business growth ideas - heatmap

Growth Hack #3 – Adjust Content Placement Based on How People Read:

We read left to right. Therefore, it makes sense to put relevant content on the left and less relevant content on the right – or below the fold.

As you can see in this heatmap, most visitors focus their attention on the upper left of the page. So, use this information to your advantage: That’s where your most important messaging should go.

Source: https://www.crazyegg.com/blog/friction-39-tips/

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Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
Picture of Taktical Team

Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
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