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Growth Hack #1 – Bypass YouTube’s Remarketing Pixel Restrictions:
Jordan Gutierrez from Wishpond found after a bunch of A/B tests that YouTube video ads are, by far, the most effective retargeting tool out there. But YouTube does not support remarketing pixels.
You can, however, still create a remarketing list only out of people who watched your videos.
In order to handle this, Wishpond`s team created and embedded short videos for each of their most popular articles. To do this, they used a white-screen video without sound, 1 second in length, and autoplayed it on every page with this invisible code:
<iframe width=“560” height=“315” src=“https://www.youtube.com/embed/PLACE_VIDEO_ID_HERE?rel=0&autoplay=1” frameborder=“0” style=“position: absolute; left: -500px;”></iframe>
Source: https://growthhackers.com/questions/how-does-your-team-analyze-the-effectiveness-of-retargeting-ads
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Growth Hack #2 – HTML Buttons in Email Increase Conversions by 28%:
Here’s a simple but effective change to make to your emails.
Campaign Monitor sent their emails with the link as a Call to Action at the bottom.
Then, they changed the link to an HTML button.
Result: their click-throughs increased by 28%.
Source: https://www.campaignmonitor.com/blog/email-marketing/2014/08/buttons-email-marketing-campaigns
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Growth Hack #3 – One Simple CTA Change for 137% More Conversions:
Kaya Skin Clinic tried optimizing their landing page by changing the call to action above the form.
Original CTA: “For a skin consultation register here”
NEW CTA: “I want an expert opinion. Sign me up for a free skin consult!”
Result: Conversion rate went from 4% to 9.5%! That’s a nearly 137% increase!
Added bonus: They added a Facebook likes counter and conversion jumped another 70%.
Source: https://vwo.com/blog/call-to-action-increase-sales/
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