TikTok Ads Management 101

Are you looking to get started with advertising on TikTok? If so, you’re in luck – our new TikTok Ads Manager Guide will walk you through everything you need to know. This guide covers everything you need to know to set you up for success. So if you’re ready to start reaching a whole new audience with your marketing message, read on!

Why should you advertise on TikTok?

  1. Reach a massive, engaged audience
  2. Create highly targeted campaigns
  3. Leverage the power of video to engage users
  4. Enjoy low cost-per-click advertising rates compared to other networks
  5. Take advantage of creative ad formats such as hashtag challenges and branded effects
  6. Easily track performance metrics for your ads with TikTok Ads Manager
  7. Use advanced analytics tools to optimize your campaigns
  8. Get instant feedback from users on product launches, updates, and more
  9. Tap into native integrations like polls and quizzes for extra engagement
  10. Build trust through organic content marketing

A step-by-step guide to creating a TikTok Ads Manager account

1. Download the TikTok app from the App Store or Google Play

TikTok is one of the most popular social media apps around and with its latest version, users can now get way more out of it. The TikTok Manager allows you to access additional features like video analytics, TikTok ads manager, challenges, and more. Download the app from either the App Store or Google Play in order to see what you are missing with your current TikTok experience. Join millions of TikTokers who already take advantage of all that TikTok offers!

2. Create a new account using your email address, phone number, or Facebook account

Creating a new account on TikTok Ads Manager is easy! All you need is your email address, phone number, or even your Facebook account. After setting up an account with one of these methods, you’ll be taken to the TikTok Ads Manager dashboard. 

Here, you can create and manage multiple campaigns and connect with potential customers in an efficient and effective way. Plus, it’s free to set up a basic account for anyone looking to increase their reach and enhance their online presence. So why wait? Create your TikTok Ads Manager account now and start getting noticed.

3. Enter your business information

Getting started with your business can be intimidating, but having accurate and up-to-date information is essential. Having the correct information on hand allows potential customers to understand more about what you do, and it also helps to create an air of professionalism. 

When entering your business information, make sure it’s clear and concise so that stakeholders can easily find what they need. It’s also important that the details are accurate – errors or discrepancies can make you seem less reliable or trustworthy. Taking the time to double-check everything before you hit submit is a surefire way to ensure customers (and search engines) have access to up-to-date and correct info about your business!

4. Select your payment method

When it comes to selecting your payment method in TikTok ads manager, you have several options to choose from. Each option has its own unique benefits, so understanding the differences between them can help you pick the one that works best for you. 

-Credit cards are the most popular choice; they offer quick, secure approvals and can usually be used to purchase products or services online or over the phone. 

-Bank transfer is another choice; it takes a few days for money transfers but may give you access to lower transaction fees and competitive exchange rates. 

-Cash on delivery is an easy way of paying for goods and services as you don’t need a card or account and can pay with physical currency in person. 

Whichever payment method you select, TikTok ads manager makes sure your information stays safe and secure.

5. Submit your account information

If you’re ready to submit your TikTok account information, there’s no need to worry! TikTok manager is super straightforward. All you have to do is provide your TikTok username, password, and any other relevant information it may need. 

Once you enter that information, TikTok manager will be able to review your account details and access any analytics or data points necessary to help you reach your marketing goals. With TikTok manager on your side, you can be sure that the process of submitting your account information is quick and easy!

6. Once you’re logged in, tap on the “+” icon to create a new ad

Thanks to the advanced features of our platform, creating a new ad has never been easier. Once you’re logged in, all you need to do is tap on the “+” icon at the top of your screen and you are ready to go. From here, you can build a wide variety of ads tailored to your target audience with customized messaging and creative qualities. Thanks to this simple design feature, creating effective ads with compelling content has become even more straightforward for users familiar with our platform.

7. Select your ad format (image, video, carousel), then upload your content

There are a variety of ad formats available to choose from when deciding to create an advertisement. Image-based ads are typically composed of an image, logo, and headline; they present a clear and concise message while providing product information in a single glance. 

-Video-based ads have the ability to really grab the user’s attention with motion graphics, sound effects, and voice-over narration to reinforce key selling points. 

-Carousel ads present the opportunity to include several visuals and messages within the same ad space in order to tell stories instead of just relaying simple facts. No matter which format you select for your advertisement, it’s important that all content is checked for accuracy and uploaded correctly so you can get the most out of your campaign.

TikTok is an incredibly powerful platform for businesses to get their messages out. With these few simple steps, you can create engaging and exciting content that will capture your audience’s attention and likely drive more traffic and leads to your business. Despite the apparent difficulty of launching an ad on TikTok ad manager, the rewards are definitely worth the initial effort.


We hope this guide helps you launch a successful and profitable ad on TikTok in no time, and discover new ways to market your business today with TikTok ads. But if this still seems overwhelming or plain confusing, do not hesitate to reach out to us. Our TikTok advertising agency is more than happy to work on a top-notch TikTok strategy to skyrocket your business’s returns.





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