4moms
4moms is a leading company in the juvenile products industry, known for its innovative, high-tech baby gear such as the MamaRoo baby swing, high chairs, and strollers. Based in Pittsburgh, PA, 4moms focuses on creating user-friendly products that simplify parenting through technology integration.
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4moms’ product and collection pages were not optimized for high-intent, converting keywords, which hindered their ability to rank for valuable search terms such as “baby swing.” This gap in SEO optimization made it difficult for the brand to capture key traffic and improve visibility for these high-value keywords.
Additionally, during our collaboration, 4moms faced a significant reputation management challenge following the 2022 recall of their MamaRoo baby swing. This issue affected customer perception and brand trust, further complicating their efforts to maintain a strong online presence.
Results
384%
Increase Over The Years In Visibility Score
682%
Increase in Seats & Swings Collection Page Organic Revenue
Position 1
For The Term “Baby Swing”
Strategy
To address 4moms’ challenges, Taktical implemented a comprehensive, multi-faceted strategy focused on optimizing their online presence and improving their ability to rank for high-value keywords, particularly “baby swing.”
“The Taktical team is thorough, knowledgeable, and brings fresh ideas and optimizations to all of our meetings. Taktical has been a great partner to us throughout the years, flexible with our needs and willing to dig in and make recommendations before we need to ask.”
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