WSS
ShopWSS, a leading retailer in the footwear and apparel industry, offers a wide range of top-brand sneakers, apparel, and accessories to diverse communities across its stores and online platform.
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Before partnering with Taktical, ShopWSS faced several challenges in their Back-to-School campaign. Their primary pain point was the difficulty in effectively targeting their key audience, particularly parents and students, during this high-demand season. Despite previous efforts, their digital campaigns lacked the precision needed to maximize return on ad spend (ROAS). Additionally, they struggled to stand out in a crowded market, which impacted their ability to drive year-over-year sales growth. These obstacles made it challenging to fully capitalize on the Back-to-School season and reach their sales and engagement goals.
Results
10
ROAS (2024 noted; up from 4 in 2023)
150%
ROAS improvement
-29%
CPA YoY
Strategy
To overcome ShopWSS’s challenges, Taktical executed a multi-platform paid media strategy, focusing on reaching Back-to-School shoppers across multiple channels. We advertised on Google, Microsoft, Meta, Pinterest, TikTok, and Connected TV (CTV) to maximize reach and visibility.
- Rebuilt account structure, creative system, and audience segmentation.
- Managed aggressive promo calendar (BF/CM extensions, seasonal pushes).
- Weekly optimization: scale winners, pause underperformers, iterate creative.
Impact On Client
- Step-change in efficiency and scale across multiple years.
- Stronger blended outcomes (ROAS up, CPA down, sales up).
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463%
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202%
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Anthony Milano / VP, E-Commerce & Digital
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40%
Year-over-year sales increase
15X
ROAS on Meta, Pinterest and TikTok combined
20X
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Organic Traffic Overall
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21%
Organic Traffic Collecion Pages
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