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Taos Footwear

Taos Footwear offers women’s shoes, boots, and sandals that are stylish, comfortable, and made from high-quality materials.

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Goals And
Challenges

Paid Social

Taos’ internal Facebook campaigns had already delivered strong results. They approached Taktical to take their performance to the next level. The brand tasked us with two major objectives: increase sales, and increase return on ad spend. Achieving these goals required strategically reaching new customers while carefully optimizing our budget.

Results

79.9%

Revenue

18.0%

ROAS

-9.1%

CPA

Strategy

We expanded Taos’ customer base by targeting Facebook Lookalike Audiences based on purchasers of specific styles and seasonal trends.
We also chose to put actual customer reviews front-and-center in ads. Their words resonated with new customers (and replicated easily) much more than traditional copy would have.
As you can imagine from the results below, Taos was very pleased with our work.

Case Studies

Fueled offers mobile app design and development, web-based product design and development, and digital transformation services.



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$8 MM

In Revenue

488%

In Traffic

400

Leads Per Month

Dorai Home is a company focused on creating sustainable and functional home products that prioritize eco-friendliness and modern design. 

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40%

Organic Traffic Overall

296%

Organic Traffic Blog Pages

21%

Organic Traffic Collecion Pages

Great team and great partnership, with the ability to understand the nuances across the different channels as it relates to the business. Looking to grow the business further.
Anthony Milano / VP, E-Commerce & Digital

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40%

Year-over-year sales increase

15X

ROAS on Meta, Pinterest and TikTok combined

20X

Return on Google in just one month

The Taktical team has been great to work with and has driven a lot of success for Fahlo.

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463%

Keywords on 1st Page ,YoY

167%

Organic Traffic, 2023 vs. 2021

202%

Organic Blog Traffic, 2023 vs. 2021

Taktical genuinely wants their clients to succeed.

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22.19%

Transactions

-37.9%

Bounce Rate

48.1%

Sessions

“We’ve had an incredible relationship with Taktical Digital and we really enjoy working with them.”


Carter Forbes

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124%

Q4 Revenue, YoY

117%

First-Time Customers, YoY

112%

Total Sales, 2023 vs. 2021

BE KIND. by ellen is a subscription box featuring handpicked products from Ellen DeGeneres. Each box includes more than $200 worth of products, and boxes are delivered seasonally, four times a year.

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12,600

Total Purchses

“They provide a range of great services—everything they do is consistent and meets the same high standard.”

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80%

Revenue

18%

ROAS

9%

CPA

Do Amore offers custom conflict-free engagement rings and builds water wells in the communities and regions their rings are sourced from.

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2.7

ROAS

1000%

Increased Yearly Revenue

Homepolish offers a smart, accessible, and personal service that’s revolutionizing the interior design industry. Whether a customer is merely accessorizing or they’re fully gut-renovating, Homepolish delivers effective solutions.

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30%

Growth

15Five offers companies worldwide an employee engagement and performance management software suite that allows users to integrate objectives into weekly check-ins, set up and view objectives, update employee progress, and post comments in real time.

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45%

Keywords

1 MM

Users

73,400

Sessions

“Working with them has been seamless.”



Jessie Kedy

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2000%

Monthly Visitors

636%

Conversions

258%

Conversion Rate

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