Facebook ads are a quick-and-easy option for hassle-free, affordable advertising for your business. Within minutes, you can create a campaign, set up goals, and choose a budget. Sometimes, however, these simple steps may still lead to a failing campaign. Fortunately, there’s a bulletproof way to optimize a winning ad.
Know Your Goal
Before you begin creating your ad, keep your goals in mind. Think what do I want this ad to do? Small businesses, for example, should choose “Website Conversions” as their main goal. This way, you’ll be able to see just how much a new lead or customer will cost.
Create A Narrow Audience
One of the best features of Facebook’s advertising platform is that you can create your own audience. By breaking your audience into several smaller audience segments, you’ll be able to see which audience setting optimizes conversions and works best for your business.
Monitor The Metrics
Facebook allows users to monitor their CPC, CPM, and CTR. Keep your ads thriving by checking out your average-value-per-customer and subtracting it from your cost-per-customer.
Take Advantage Of Lookalike And Custom Audience Targeting
If you’re trying to enhance your click-through rate, then lookalike and custom audience targeting is the way to do it.
Custom Audience Targeting: Facebook will let you target your audience by uploading their phone number or email address into the system.
Lookalike Targeting: Facebook will then copy traits (location, gender, age) from that list of people and generate a brand-new lookalike audience.
A/B Test Your Ad
A/B testing is a marketing strategy in which two versions of the same ad are created and tested against each other.
A/B testing requires you to create a few different versions of your ad. Each version should only have one change. For example, if you’re A/B testing your headline, you would use the exact same photo and copy, and only change the headline in the new version.
Keep It Short And Sweet
If your ad is long and boring, no one is going to read it. In fact, a recent study found that Facebook posts with 80 characters or less received 66% higher interaction rates than longer ones. In addition, posts with 40 characters or less received 86% engagement.
Rotate Your Ads
If you pay attention, you’ll notice your Facebook ad’s CTR decrease after a few days. This is because your ad is repeatedly showing up to the same audience over and over again. To avoid Facebook ad fatigue, change the headline and the copy of your ad. You could also try using a new photo, or something that will grab your viewers’ attention.