Taktical Growth Hacks – #129

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Taktical tips and tricks

Growth Hack #1
– How to Get 245% More Leads by Changing a CTA:  

Have you ever seen “Schedule a Demo” CTAs on different websites?

It is exactly the same CTA that Directive had.

They didn’t want to just show a demo video, because they believed that “Scheduling a Demo” generates more leads for them.

One day, they decided to test their CTA “Schedule a Demo Today!” against “FREE 5-min Demo Video”.

Adding the time parameter lowered people’s concerns about sitting through a long demo.

Results:
+738% increase in CTR
+245% increase in leads

Source: https://moz.com/blog/cta-case-studies

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Growth Hack #2
– +64% Sales With These 3 Facts About Video:

In case you are thinking of how to boost your sales (who isn‘t), here are 3 facts on how to achieve that:

1. 64% of website visitors are more likely to buy a product on an online retail site after watching a video.

2. Real estate listings with videos receive 403% more inquiries than those without videos.

3. When video was included in an email marketing campaign subscriber-to-lead conversion rates increased by 51%.

Source: https://www.videobrewery.com/blog/18-video-marketing-statistics

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Taktical tips and tricks

Growth Hack #3
– The 2 Most Common Email Mistakes That Could be Decreasing Revenue 3X:

Noah Kagan, founder at Sumo (AppSumo) has sent more than 100M emails.

Here are the 2 biggest mistakes he learned:

#1. A couple of years ago, he tested segmentation, spending tons of time and a lot of money. He found that segmentation isn’t worth the effort.

Another source tested this and found that non-segmented emails generate 3.19 times more revenue than segmented.

#2. So many brands only put a CTA at the end of their email. However, very few people who open that email are going to make it down the page (on average, 80% read only the first screen).

This means that by placing your CTA at the top of your emails, you can see around 4 times more conversions.

Source: https://www.bigcommerce.com/blog/email-marketing-engagement-tips

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Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
Picture of Taktical Team

Taktical Team

In the ever-evolving world of digital marketing, we at Taktical Digital are your go-to team. We’re a vibrant mix of marketing enthusiasts and experts, each bringing something unique to the table. Our blog is where we share the latest trends, nifty strategies, and practical advice, all designed to amp up your online game. It's not just about theories; it's about real, actionable insights that make a difference. From SEO to social media, we cover it all with a fresh, engaging approach. Think of us as your insider friends in the digital marketing sphere, always here to help you navigate and succeed.
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