Vella

Vella Clean, based in Texas, offers a range of residential cleaning services, including basic, deep, moving, and post-construction cleaning, with a focus on eco-friendly and non-toxic products. Their goal is to provide personalized, high-quality cleaning experiences to enhance customer satisfaction.

They engaged in full-suite SEO services, including technical SEO, content creation (four pieces per month), and link building, alongside assistance with migrating from Highland Park Housekeeping to Vella. The collaboration aimed to increase organic traffic, expand keywords, and boost sign-ups.

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Goals And
Challenges

Before engaging with Taktical, Vella Clean faced several challenges, particularly with migrating from their previous brand, Highland Park Housekeeping. This transition meant rebuilding their SEO strategy from the ground up, which included addressing a lack of optimized content and technical SEO issues. Additionally, they needed to boost organic traffic, improve their keyword visibility, and establish a strong online presence from scratch. Their SEO strategy required significant development to expand their reach and increase sign-ups and conversions.

Results

45%

Increased Organic Traffic

47%

Increase in New Users

41%

Grow in Engaged Sessions

Strategy

To address Vella Clean’s challenges, Taktical implemented a comprehensive SEO strategy that began with a smooth site migration from Highland Park Housekeeping to Vella. This included ensuring all technical SEO aspects, such as redirects and site structure, were properly handled to prevent any loss in rankings. Additionally, Taktical created targeted, high-quality content to expand their keyword visibility, focusing on eco-friendly cleaning services and local SEO. They also built a robust backlink profile and optimized internal linking to enhance overall site authority, driving organic traffic and increasing sign-ups.

“The Taktical team is thorough, knowledgeable, and brings fresh ideas and optimizations to all of our meetings. Taktical has been a great partner to us throughout the years, flexible with our needs and willing to dig in and make recommendations before we need to ask.”