Wellbel
Wellbel is a wellness brand operating in the highly competitive Amazon marketplace, where numerous brands offer similar health and beauty supplements. Their primary challenge was breaking through the noise to stand out, especially when it came to acquiring new customers and converting them into loyal subscribers through Amazon’s Subscribe & Save program.
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Wellbel aimed to:
Stand out in a saturated category with strong visual and content branding.
Acquire new-to-brand customers who would resonate with the product and its benefits.
Increase subscription-based sales for long-term growth and predictable revenue.
However, the brand faced stiff competition and limited visibility. It was especially difficult to capture attention from new shoppers unfamiliar with the brand or its offerings.
Results
49%
sales growth from 2023 to 2024
56%
year over year
Amazon's
Choice Badge on multiple listings
Strategy
To tackle these challenges, we developed a multi-faceted strategy that focused on three key pillars: visibility, customer acquisition, and loyalty.
1. Targeting New-to-Brand Customers
We prioritized discovery through Sponsored Brands and Sponsored Display Ads, designed to reach fresh audiences and convert new customers.
2. Optimizing for Conversions
We overhauled Wellbel’s Amazon presence with a redesigned storefront and rich A+ Premium content, highlighting product benefits, the brand’s story, and strategic cross-sell opportunities. A/B testing on titles and images further refined listings to maximize conversions.
3. Boosting Subscriptions and Loyalty
We incentivized long-term commitment through Subscribe & Save promotions, tailored first-order discounts, and retargeting offers. Amazon Posts and Brand Tailored Promotions helped reinforce brand recognition and deepen customer engagement over time.
“The Taktical team is thorough, knowledgeable, and brings fresh ideas and optimizations to all of our meetings. Taktical has been a great partner to us throughout the years, flexible with our needs and willing to dig in and make recommendations before we need to ask.”
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“The Taktical team is thorough, knowledgeable, and brings fresh ideas and optimizations to all of our meetings. Taktical has been a great partner to us throughout the years, flexible with our needs and willing to dig in and make recommendations before we need to ask.”
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Increase Over The Years In Visibility Score
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45%
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Increase in New Users
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Grow in Engaged Sessions
Wellbel is a wellness brand operating in the highly competitive Amazon marketplace, where numerous brands offer similar health and beauty supplements. Their primary challenge was breaking through the noise to stand out, especially when it came to acquiring new customers and converting them into loyal subscribers through Amazon’s Subscribe & Save program.
Explore Case Study
49%
sales growth from 2023 to 2024
56%
year over year
Amazon's
Choice Badge on multiple listings
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370%
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Increase In Subscribe And Save Sales
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Conversions
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Conversion Rate
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Keywords
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Users
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Sessions
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Growth
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2.7
ROAS
1000%
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Q4 Revenue, YoY
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First-Time Customers, YoY
112%
Total Sales, 2023 vs. 2021
22.19%
Transactions
-37.9%
Bounce Rate
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Sessions
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463%
Keywords on 1st Page ,YoY
167%
Organic Traffic, 2023 vs. 2021
202%
Organic Blog Traffic, 2023 vs. 2021
Anthony Milano / VP, E-Commerce & Digital
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Year-over-year sales increase
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ROAS on Meta, Pinterest and TikTok combined
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