According to eMarketer , more than 96% of social media marketers consider Facebook the most effective platform for advertising. And, as reported by TechCrunch, Facebook’s daily active users’ number rose to 1.23 billion people in 2016 (that’s an 18% increase). In addition, social media analysts predicted a 26.3% global increase in spending for social media ads overall for 2017.
Today, more than 65 million businesses are using Facebook as an advertising tool. This number will only continue to expand as new mediums, like Facebook video ads, gain popularity. Here’s a few reasons why you should, too.
Set Target Audience
Facebook allows you to select who see your ads, meaning you can set up an ad campaign that only shows up for people who haven’t visited your site within the last six months. Or, if you want to narrow your audience based on location, work, education, or language, you can do that, too. Facebook’s targeting abilities are a major reason it’s the social media advertising platform of choice.
Engage With Lost Customers
The social media platform allows you to reach customers who either aren’t reading, opening, or receiving your emails. By launching an ad campaign the day after you send out your weekly newsletter, you’ll be able to cover all your bases and optimize conversions.
Track Your Performance
When it comes to analytics, Facebook allows you to track your ad performance (for free). Tracking your ad performance will give you insight as to what appeals to your audience and who your main audience is.
Excite Your Audience
Before you launch a new site or product, you can create pre-launch content to promote on your Facebook page. Building this hype will carry momentum over to the actual launch, and start your business on the right foot.
Facebook Ads Are Relatively Cheap
Facebook ads cost a fraction of what most other online marketing channels cost. For example, for just $5 per day you could potentially reach 200 people.
“It’s not a question of how much Facebook costs, but how far your money will go,” WordStream’s Paid Acquisition Coordinator, Brett McHale said. “If you go into Facebook advertising with a clear focus and follow a simple strategy, the cost-efficiency of the platform will astound you.”
One of the quickest ways to figure out Facebook advertising is to dive right in. Try promoting a blog post to people who aren’t connected to your brand and see where it goes from there. What is clear is that advertising on this social media platform is essential, so it’s time to get accustomed with best practices for advertising on Facebook.