Fahlo
Fahlo supports wildlife conservation not only by donating to partner organizations, but also their products allow customers to track real animals on an interactive map, fostering a deeper connection with the environment
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Fahlo faced the daunting task of rebranding from Wildlife Collections with minimal organic online presence. Our primary challenge lay in not only navigating the rebrand from a technical SEO perspective, but also in fundamentally rebuilding and enhancing their visibility in search engine results pages (SERPs). So we focused on strengthening brand recognition, increasing revenue, boosting organic traffic, and elevating their organic visibility – and we measured performance via keyword rankings and site traffic metrics.
Results
69%
organic sessions
20%
organic revenue
80
backlinks earned
Strategy
The Taktical SEO team used a vast arsenal of tools to boost Fahlo’s organic traffic and keyword reach, implementing strategies like keyword optimizations and schema markup to enhance user engagement and page visibility.
Efforts to grow revenue involved strategic optimizations and PR initiatives, which improved product page visibility and led to increased traffic, conversions, and sales.
Additionally, we supported Fahlo’s seamless transition from Wildlife Collections, providing a detailed rebranding strategy that included a 301 redirect plan and a post-launch SEO audit to minimize traffic and ranking losses.
- Built SEO foundation (content + on-page + authority).
- Targeted sustainable, lower-CPL acquisition via organic.
- Executed backlink strategy to lift rankings.
Impact On Client
- Diversified acquisition beyond paid with steady organic growth.
- Improved revenue contribution from SEO.
“We have an incredible relationship with Taktical Digital and we really enjoy working with them.”
– Carter Forbes, Co-Founder of Fahlo
Case Studies
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33,210
registrations (up from 14,292)
$6.70 CPA
in Africa P2 markets (9,628 sign-ups)
$9.64 CPA
from Google Search / Performance Max
Stinger is an automotive technology brand that develops premium electronics designed to enhance safety, connectivity, and entertainment in vehicles. The company offers integrated solutions such as infotainment systems, audio equipment, lighting, and safety cameras, helping drivers upgrade their vehicles with reliable and innovative technology.
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139%
campaign open rates YoY
-19%
spam complaints YoY
300%
growth in % of revenue attributed to email YoY
Graceful By Design is a home décor and lifestyle brand focused on creating elegant, handcrafted pieces that bring warmth and intention to everyday living spaces. The company offers thoughtfully designed products inspired by timeless aesthetics and meaningful craftsmanship. Through a curated collection of décor and lifestyle items, Graceful By Design aims to help customers create homes that reflect beauty, comfort, and personal expression.
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389%
SMS Revenue
365%
Email Revenue
900%
Email List Growth
Vita Coco is a leading beverage brand known for popularizing coconut water as a natural hydration drink. Founded in 2004, the company sources coconuts from tropical regions and produces a range of coconut-based beverages designed to provide refreshing, electrolyte-rich hydration. With a focus on simple ingredients and sustainable sourcing, Vita Coco has become a widely recognized brand among athletes, wellness consumers, and everyday drinkers looking for a natural alternative to traditional sports drinks.
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491%
LLM sessions (192 → 1,135)
Strong
lift in AI-driven referrals to site
Chomps is a snack brand focused on creating high-quality, protein-rich meat sticks made with simple, natural ingredients. Founded in 2012, the company produces grass-fed and responsibly sourced beef, venison, and turkey snacks designed for convenient, on-the-go nutrition. With a commitment to clean ingredients and transparent sourcing, Chomps aims to provide a healthier alternative to traditional processed snacks for active and health-conscious consumers.
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1,648%
ChatGPT sessions (164 → 2,867)
442%
LLM sessions (337 → 1,829)
#1
Citation Source In LLMs
Benjamin Moore is a leading manufacturer of premium paints, stains, and coatings for residential and commercial spaces. Founded in 1883, the company is known for its high-quality products, extensive color collections, and commitment to innovation in paint technology. With a network of independent retailers and a strong reputation among homeowners, designers, and professional painters, Benjamin Moore focuses on delivering durable finishes and inspiring color solutions for interior and exterior environments.
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762%
LLM sessions (4.5k → 38.8k)
106%
organic sessions (color landing pages; 85k → 175k)
Clear lift
in AI-driven discovery to key landing pages
“The Taktical team is thorough, knowledgeable, and brings fresh ideas and optimizations to all of our meetings. Taktical has been a great partner to us throughout the years, flexible with our needs and willing to dig in and make recommendations before we need to ask.”
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384%
Increase Over The Years In Visibility Score
682%
Increase in Seats & Swings Collection Page Organic Revenue
1st
For The Term “Baby Swing”
Chomps is a snack brand focused on creating high-quality, protein-rich meat sticks made with simple, natural ingredients. Founded in 2012, the company produces grass-fed and responsibly sourced beef, venison, and turkey snacks designed for convenient, on-the-go nutrition. With a commitment to clean ingredients and transparent sourcing, Chomps aims to provide a healthier alternative to traditional processed snacks for active and health-conscious consumers.
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460%
organic new users
341%
organic traffic
246%
organic revenue
Vella Clean, based in Texas, offers a range of residential cleaning services, including basic, deep, moving, and post-construction cleaning, with a focus on eco-friendly and non-toxic products.
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45%
Increased Organic Traffic
47%
Increase in New Users
41%
Grow in Engaged Sessions
Benjamin Moore is a leading manufacturer of premium paints, stains, and coatings for residential and commercial spaces. Founded in 1883, the company is known for its high-quality products, extensive color collections, and commitment to innovation in paint technology. With a network of independent retailers and a strong reputation among homeowners, designers, and professional painters, Benjamin Moore focuses on delivering durable finishes and inspiring color solutions for interior and exterior environments.
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735%
ROAS (0.17 → 1.42 year-over-year noted)
53%
additional ROAS lift the following year (to 2.17 noted)
ROAS
turned from sub-breakeven to scalable-positive
CarShield is a leading provider of vehicle service contracts that help drivers protect themselves from the high cost of unexpected auto repairs. Founded in 2005, the company offers customizable coverage plans for a wide range of vehicles, giving customers access to repair coverage, roadside assistance, and flexible payment options. By partnering with a nationwide network of repair facilities, CarShield aims to make vehicle protection more accessible and predictable for everyday drivers.
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15M
Impressions
12,000
Leads
340
sales (from “almost none”)
Wellbel is a wellness brand operating in the highly competitive Amazon marketplace, where numerous brands offer similar health and beauty supplements. Their primary challenge was breaking through the noise to stand out, especially when it came to acquiring new customers and converting them into loyal subscribers through Amazon’s Subscribe & Save program.
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49%
sales growth from 2023 to 2024
56%
year over year
Amazon's
Choice Badge on multiple listings
Vegamour is a full line of hair wellness products for women, based on clinically tested formulas by founder Dan Hodgdon. Vegamour uses all vegan ingredients and has grown from a few product to a product line of over 20 SKUS.
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370%
Increase in Total Sales
120%
Increase In Subscribe And Save Sales
25%
Reduction in Logistics Costs
CarShield is a leading provider of vehicle service contracts that help drivers protect themselves from the high cost of unexpected auto repairs. Founded in 2005, the company offers customizable coverage plans for a wide range of vehicles, giving customers access to repair coverage, roadside assistance, and flexible payment options. By partnering with a nationwide network of repair facilities, CarShield aims to make vehicle protection more accessible and predictable for everyday drivers.
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67.2%
share of voice in LLMs vs competitors
42.7%
impressions on target terms / pages
40.5%
clicks on target terms / pages
Barkbox is the leading pet subscription box in the U.S., with over 600,000 subscribers.
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595%
Increase in Total Sales
400%
return on Investment with Ads
6 pags
Ranked on Page 1
MoviePass is a subscription-based movie ticketing service that allows members to watch films in theaters through a monthly membership model. Founded in 2011, the company aims to make the cinema experience more accessible by offering flexible plans that enable users to see multiple movies in theaters each month. By combining digital ticketing technology with a membership platform, MoviePass helps connect audiences with theaters while modernizing the way people discover and attend movies.
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3.2×
more subscribers
CPA -45.7%
($4.46 → $2.42)
CPC -40.5%
($0.42 → $0.25)
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665%
organic revenue (Q4 vs Q3; noted)
203%
organic sessions (Q4 vs Q3; noted)
296%
non-branded impressions YoY (104K → 411K)
2000%
Monthly Visitors
636%
Conversions
258%
Conversion Rate
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>30
Blended ROAS
~10
Overall ROAS across Google + Meta
339 purchases
at $82.23 cost / purchase
Aplós is a modern beverage brand focused on creating sophisticated non-alcoholic spirits designed to elevate social drinking experiences without alcohol. Founded in 2020, the company develops functional botanical drinks infused with ingredients like hemp and adaptogens, offering a calming and uplifting alternative to traditional cocktails. With a focus on wellness, flavor, and contemporary design, Aplós aims to redefine how people gather, relax, and enjoy mindful drinking.
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77%
purchases with -13% CAC
145%
more purchases from men with -20% CAC
2X
ROAS target surpassed
Cariuma is a sustainable footwear brand known for its eco-friendly sneakers designed with comfort, durability, and minimal environmental impact in mind. Founded in Brazil, the company focuses on creating high-quality shoes using responsibly sourced materials such as organic cotton, natural rubber, and recycled plastics. By combining modern design with sustainable production practices, Cariuma aims to offer stylish footwear while promoting a more responsible approach to fashion.
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+242
backlinks
117%
Organic Impressions
87%
organic blog clicks
“We’ve had an incredible relationship with Taktical Digital and we really enjoy working with them.”
Carter Forbes
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213%
total sales (Q4 2025 vs 2022)
$508K ↓ $1.59M
sales growth (2022 → 2025)
Amazon’s Choice
badge achieved
“They provide a range of great services—everything they do is consistent and meets the same high standard.”
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986%
blog organic revenue
426%
organic revenue
318%
organic transactions / conversions
Funding Circle is a leading small business lending platform that connects businesses seeking financing with investors through an online marketplace. Founded in 2010 and headquartered in the United Kingdom, the company focuses on providing fast, accessible loans to small and medium-sized enterprises, helping them grow, invest, and manage cash flow while offering investors the opportunity to support real businesses.
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470%
organic new users
378.5%
organic sessions
BlueLabel Labs is a leading digital product development company that specializes in building mobile apps, web platforms, and AI-powered solutions for startups and enterprise organizations. Founded in 2013 and headquartered in New York, the company partners with brands to design, develop, and launch innovative digital products that combine strategic thinking, user-centered design, and scalable technology.
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1,996%
organic new users
1,485%
organic webform submissions
340%
organic sessions
Bridgecrew was a cloud security company focused on helping organizations secure their infrastructure and applications throughout the development lifecycle. Founded in 2019, the company developed tools that allowed engineering teams to identify and remediate security misconfigurations directly in their Infrastructure as Code (IaC) environments. Bridgecrew’s technology was later integrated into the Prisma Cloud platform after its acquisition by Palo Alto Networks, enabling businesses to build and deploy secure cloud infrastructure at scale.
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2,633%
organic sessions
2,025%
organic new users
1,950%
organic demo button clicks
“We’ve had an incredible relationship with Taktical Digital and we really enjoy working with them.”
Carter Forbes
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+58%
revenue driven by Email YoY
+159%
revenue driven by SMS YoY
BetterPT is a healthcare technology company focused on improving access to physical therapy through digital solutions. Founded in 2013, the platform connects patients, providers, and healthcare organizations with tools that simplify the discovery, scheduling, and management of physical therapy services. By combining a nationwide provider network with modern software, BetterPT helps patients find the right care while enabling clinics and health systems to streamline operations and improve patient outcomes.
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20% MoM
traffic growth
More
patients finding clinics online
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45%
Keywords
1 MM
Users
73,400
Sessions
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30%
Growth
Big Human is a New York based technology, design, and branding company that specializes in building digital products and experiences. Founded in 2010, the studio partners with startups, global brands, and organizations to create websites, mobile applications, and digital platforms that combine strong product strategy, human-centered design, and advanced development.
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672.7%
Organic Blog New Users
526.3%
Organic Blog Sessions
87.9%
Organic Sessions
Orbus Software is a global enterprise software company that provides cloud solutions for enterprise architecture and digital transformation. Founded in 2004 and headquartered in London, the company helps organizations visualize and manage complex business and IT landscapes through its flagship platform, OrbusInfinity, enabling leaders to align strategy with execution, optimize technology investments, and drive successful transformation initiatives.
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59.4%
Organic Clicks (GSC)
42.1%
Organic Impressions (GSC)
37.93%
organic transactions / leads / conversions (GA)
Tatcha is a luxury skincare brand inspired by traditional Japanese beauty rituals and ingredients. Founded in 2009, the company develops high-performance skincare products that combine time-honored Japanese botanicals with modern scientific research. Known for its elegant formulations and minimalist aesthetic, Tatcha focuses on promoting healthy, radiant skin while delivering a refined and sensorial skincare experience.
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124%
organic transactions
110%
organic revenue
42%
organic sessions
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2.7
ROAS
1000%
Increased Yearly Revenue
“They provide a range of great services—everything they do is consistent and meets the same high standard.”
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80%
Revenue
18%
ROAS
9%
CPA
NeverBounce is a leading email verification and list cleaning platform that helps businesses ensure the accuracy and deliverability of their email communications. Founded in 2014, the company provides real-time email verification and bulk list cleaning solutions that allow marketers, sales teams, and organizations to remove invalid or risky email addresses, improve sender reputation, and increase the performance of their email campaigns.
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80%
first-page keywords (272 → 489)
52.68%
organic conversions
39.05%
organic sessions
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12,600
Total Purchses
“We’ve had an incredible relationship with Taktical Digital and we really enjoy working with them.”
Carter Forbes
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124%
Q4 Revenue, YoY
117%
First-Time Customers, YoY
112%
Total Sales, 2023 vs. 2021
22.19%
Transactions
-37.9%
Bounce Rate
48.1%
Sessions
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463%
Keywords on 1st Page ,YoY
167%
Organic Traffic, 2023 vs. 2021
202%
Organic Blog Traffic, 2023 vs. 2021
Anthony Milano / VP, E-Commerce & Digital
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40%
Year-over-year sales increase
15X
ROAS on Meta, Pinterest and TikTok combined
20X
Return on Google in just one month
Dorai Home is a company focused on creating sustainable and functional home products that prioritize eco-friendliness and modern design.
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40%
Organic Traffic Overall
296%
21%
Organic Traffic Collecion Pages
Fueled offers mobile app design and development, web-based product design and development, and digital transformation services.
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$8 MM
In Revenue
488%
In Traffic
400
Leads Per Month
Digital Marketing Manager
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12X
Cost of Acquisition
916%
Landing Page Views
217%
Purchases