Chomps

Chomps is a snack brand focused on creating high-quality, protein-rich meat sticks made with simple, natural ingredients. Founded in 2012, the company produces grass-fed and responsibly sourced beef, venison, and turkey snacks designed for convenient, on-the-go nutrition. With a commitment to clean ingredients and transparent sourcing, Chomps aims to provide a healthier alternative to traditional processed snacks for active and health-conscious consumers.

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Goals And
Challenges

4moms’ product and collection pages were not optimized for high-intent, converting keywords, which hindered their ability to rank for valuable search terms such as “baby swing.” This gap in SEO optimization made it difficult for the brand to capture key traffic and improve visibility for these high-value keywords.

Additionally, during our collaboration, 4moms faced a significant reputation management challenge following the 2022 recall of their MamaRoo baby swing. This issue affected customer perception and brand trust, further complicating their efforts to maintain a strong online presence.

Results

460%

organic new users

341%

organic traffic

246%

organic revenue

Strategy

  • Improved technical + on-page SEO to scale non-branded discovery.
  • Built content roadmap to capture high-intent snack/category searches.
  • Managed visibility through core/spam update volatility with iteration.

Impact On Client

  • SEO became a major acquisition and revenue lever.
  • Expanded organic footprint while navigating algorithm shifts.

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