Chomps

Chomps is a snack brand focused on creating high-quality, protein-rich meat sticks made with simple, natural ingredients. Founded in 2012, the company produces grass-fed and responsibly sourced beef, venison, and turkey snacks designed for convenient, on-the-go nutrition. With a commitment to clean ingredients and transparent sourcing, Chomps aims to provide a healthier alternative to traditional processed snacks for active and health-conscious consumers.

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Goals And
Challenges

4moms’ product and collection pages were not optimized for high-intent, converting keywords, which hindered their ability to rank for valuable search terms such as “baby swing.” This gap in SEO optimization made it difficult for the brand to capture key traffic and improve visibility for these high-value keywords.

Additionally, during our collaboration, 4moms faced a significant reputation management challenge following the 2022 recall of their MamaRoo baby swing. This issue affected customer perception and brand trust, further complicating their efforts to maintain a strong online presence.

Results

1,648%

ChatGPT sessions (164 → 2,867)

442%

LLM sessions (337 → 1,829)

#1

citation source in LLMs

Strategy

  • Re-structured on-site content to be “answer-engine friendly.”
  • Improved entity clarity and topical authority to win citations.
  • Measured LLM referrals and optimized based on real query patterns.

Impact On Client

  • Breakout growth in AI-driven discovery.
  • Strong competitive position in LLM citations for the category.

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