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Aputure

Aputure is a leading manufacturer of professional lighting equipment for filmmakers, photographers, and content creators. Founded in 2005, the company develops high-performance LED lighting solutions designed to deliver studio-quality results for film, television, and digital production. Known for its innovation, reliability, and creator-focused design, Aputure has become a trusted brand among professionals seeking powerful, flexible lighting tools for modern visual storytelling.

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Goals And
Challenges

SEO

4moms’ product and collection pages were not optimized for high-intent, converting keywords, which hindered their ability to rank for valuable search terms such as “baby swing.” This gap in SEO optimization made it difficult for the brand to capture key traffic and improve visibility for these high-value keywords.

Additionally, during our collaboration, 4moms faced a significant reputation management challenge following the 2022 recall of their MamaRoo baby swing. This issue affected customer perception and brand trust, further complicating their efforts to maintain a strong online presence.

Results

665%

 organic revenue (Q4 vs Q3; noted)

203%

organic sessions (Q4 vs Q3; noted)

296%

non-branded impressions YoY (104K → 411K)

Strategy

  • Improved technical site structure to unlock crawlability and rankings.
  • Optimized key pages for revenue-driving queries.
  • Expanded non-branded visibility through SEO best practices and content direction.

Impact On Client

  • Major lift in non-branded discovery and revenue contribution.
  • Stronger organic growth tied to core commerce experiences.

Case Studies

WorldQuant is a global quantitative asset management firm. Founded in 2007 by Igor Tulchinsky, our team of more than 1,100 employees worldwide develops and deploys investment strategies across a variety of asset classes in global markets.

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33,210

registrations (up from 14,292)

$6.70 CPA

in Africa P2 markets (9,628 sign-ups)

$9.64 CPA

from Google Search / Performance Max

Stinger is an automotive technology brand that develops premium electronics designed to enhance safety, connectivity, and entertainment in vehicles. The company offers integrated solutions such as infotainment systems, audio equipment, lighting, and safety cameras, helping drivers upgrade their vehicles with reliable and innovative technology.

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139%

campaign open rates YoY

-19%

spam complaints YoY

300%

growth in % of revenue attributed to email YoY

Graceful By Design is a home décor and lifestyle brand focused on creating elegant, handcrafted pieces that bring warmth and intention to everyday living spaces. The company offers thoughtfully designed products inspired by timeless aesthetics and meaningful craftsmanship. Through a curated collection of décor and lifestyle items, Graceful By Design aims to help customers create homes that reflect beauty, comfort, and personal expression.

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389%

SMS Revenue 

365%

Email Revenue

900%

Email List Growth

Vita Coco is a leading beverage brand known for popularizing coconut water as a natural hydration drink. Founded in 2004, the company sources coconuts from tropical regions and produces a range of coconut-based beverages designed to provide refreshing, electrolyte-rich hydration. With a focus on simple ingredients and sustainable sourcing, Vita Coco has become a widely recognized brand among athletes, wellness consumers, and everyday drinkers looking for a natural alternative to traditional sports drinks.

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491%

LLM sessions (192 → 1,135)

Strong

lift in AI-driven referrals to site

Chomps is a snack brand focused on creating high-quality, protein-rich meat sticks made with simple, natural ingredients. Founded in 2012, the company produces grass-fed and responsibly sourced beef, venison, and turkey snacks designed for convenient, on-the-go nutrition. With a commitment to clean ingredients and transparent sourcing, Chomps aims to provide a healthier alternative to traditional processed snacks for active and health-conscious consumers.

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1,648%

ChatGPT sessions (164 → 2,867)

442%

LLM sessions (337 → 1,829)

#1

Citation Source In LLMs

Benjamin Moore is a leading manufacturer of premium paints, stains, and coatings for residential and commercial spaces. Founded in 1883, the company is known for its high-quality products, extensive color collections, and commitment to innovation in paint technology. With a network of independent retailers and a strong reputation among homeowners, designers, and professional painters, Benjamin Moore focuses on delivering durable finishes and inspiring color solutions for interior and exterior environments.

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762%

LLM sessions (4.5k → 38.8k)

106%

organic sessions (color landing pages; 85k → 175k)

Clear lift

in AI-driven discovery to key landing pages

“The Taktical team is thorough, knowledgeable, and brings fresh ideas and optimizations to all of our meetings. Taktical has been a great partner to us throughout the years, flexible with our needs and willing to dig in and make recommendations before we need to ask.”

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384%

Increase Over The Years In Visibility Score

682%

Increase in Seats & Swings Collection Page Organic Revenue

1st

For The Term “Baby Swing”

Chomps is a snack brand focused on creating high-quality, protein-rich meat sticks made with simple, natural ingredients. Founded in 2012, the company produces grass-fed and responsibly sourced beef, venison, and turkey snacks designed for convenient, on-the-go nutrition. With a commitment to clean ingredients and transparent sourcing, Chomps aims to provide a healthier alternative to traditional processed snacks for active and health-conscious consumers.

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460%

organic new users

341%

organic traffic

246%

organic revenue

Vella Clean, based in Texas, offers a range of residential cleaning services, including basic, deep, moving, and post-construction cleaning, with a focus on eco-friendly and non-toxic products. 

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45%

Increased Organic Traffic 

47%

Increase in New Users

41%

Grow in Engaged Sessions

Benjamin Moore is a leading manufacturer of premium paints, stains, and coatings for residential and commercial spaces. Founded in 1883, the company is known for its high-quality products, extensive color collections, and commitment to innovation in paint technology. With a network of independent retailers and a strong reputation among homeowners, designers, and professional painters, Benjamin Moore focuses on delivering durable finishes and inspiring color solutions for interior and exterior environments.

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735%

ROAS (0.17 → 1.42 year-over-year noted)

53%

additional ROAS lift the following year (to 2.17 noted)

ROAS

turned from sub-breakeven to scalable-positive

CarShield is a leading provider of vehicle service contracts that help drivers protect themselves from the high cost of unexpected auto repairs. Founded in 2005, the company offers customizable coverage plans for a wide range of vehicles, giving customers access to repair coverage, roadside assistance, and flexible payment options. By partnering with a nationwide network of repair facilities, CarShield aims to make vehicle protection more accessible and predictable for everyday drivers.

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15M

Impressions

12,000

Leads

340

sales (from “almost none”)

Wellbel is a wellness brand operating in the highly competitive Amazon marketplace, where numerous brands offer similar health and beauty supplements. Their primary challenge was breaking through the noise to stand out, especially when it came to acquiring new customers and converting them into loyal subscribers through Amazon’s Subscribe & Save program.

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49%

sales growth from 2023 to 2024

56%

year over year

Amazon's

Choice Badge on multiple listings

Vegamour is a full line of hair wellness products for women, based on clinically tested formulas by founder Dan Hodgdon. Vegamour uses all vegan ingredients and has grown from a few product to a product line of over 20 SKUS.

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370%

Increase in Total Sales

120%

Increase In Subscribe And Save Sales

25%

Reduction in Logistics Costs

CarShield is a leading provider of vehicle service contracts that help drivers protect themselves from the high cost of unexpected auto repairs. Founded in 2005, the company offers customizable coverage plans for a wide range of vehicles, giving customers access to repair coverage, roadside assistance, and flexible payment options. By partnering with a nationwide network of repair facilities, CarShield aims to make vehicle protection more accessible and predictable for everyday drivers.

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67.2%

share of voice in LLMs vs competitors

42.7%

impressions on target terms / pages

40.5%

clicks on target terms / pages

Barkbox is the leading pet subscription box in the U.S., with over 600,000 subscribers. 

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595%

Increase in Total Sales

400%

return on Investment with Ads

6 pags

Ranked on Page 1

MoviePass is a subscription-based movie ticketing service that allows members to watch films in theaters through a monthly membership model. Founded in 2011, the company aims to make the cinema experience more accessible by offering flexible plans that enable users to see multiple movies in theaters each month. By combining digital ticketing technology with a membership platform, MoviePass helps connect audiences with theaters while modernizing the way people discover and attend movies.

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3.2×

more subscribers

CPA -45.7%

($4.46 → $2.42)

CPC -40.5%

($0.42 → $0.25)

Aputure is a leading manufacturer of professional lighting equipment for filmmakers, photographers, and content creators. Founded in 2005, the company develops high-performance LED lighting solutions designed to deliver studio-quality results for film, television, and digital production. Known for its innovation, reliability, and creator-focused design, Aputure has become a trusted brand among professionals seeking powerful, flexible lighting tools for modern visual storytelling.

Explore Case Study

665%

 organic revenue (Q4 vs Q3; noted)

203%

organic sessions (Q4 vs Q3; noted)

296%

non-branded impressions YoY (104K → 411K)

“Working with them has been seamless.”



Jessie Kedy

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2000%

Monthly Visitors

636%

Conversions

258%

Conversion Rate

Aputure is a leading manufacturer of professional lighting equipment for filmmakers, photographers, and content creators. Founded in 2005, the company develops high-performance LED lighting solutions designed to deliver studio-quality results for film, television, and digital production. Known for its innovation, reliability, and creator-focused design, Aputure has become a trusted brand among professionals seeking powerful, flexible lighting tools for modern visual storytelling.

Explore Case Study

>30

Blended ROAS

~10

Overall ROAS across Google + Meta

339 purchases

at $82.23 cost / purchase

Aplós is a modern beverage brand focused on creating sophisticated non-alcoholic spirits designed to elevate social drinking experiences without alcohol. Founded in 2020, the company develops functional botanical drinks infused with ingredients like hemp and adaptogens, offering a calming and uplifting alternative to traditional cocktails. With a focus on wellness, flavor, and contemporary design, Aplós aims to redefine how people gather, relax, and enjoy mindful drinking.

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77%

purchases with -13% CAC

145%

more purchases from men with -20% CAC

2X

ROAS target surpassed

Cariuma is a sustainable footwear brand known for its eco-friendly sneakers designed with comfort, durability, and minimal environmental impact in mind. Founded in Brazil, the company focuses on creating high-quality shoes using responsibly sourced materials such as organic cotton, natural rubber, and recycled plastics. By combining modern design with sustainable production practices, Cariuma aims to offer stylish footwear while promoting a more responsible approach to fashion.

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+242

backlinks

117%

Organic Impressions

87%

organic blog clicks

“We’ve had an incredible relationship with Taktical Digital and we really enjoy working with them.”


Carter Forbes

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213%

total sales (Q4 2025 vs 2022)

$508K ↓ $1.59M

sales growth (2022 → 2025)

Amazon’s Choice

badge achieved

“They provide a range of great services—everything they do is consistent and meets the same high standard.”

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986%

blog organic revenue

426%

organic revenue

318%

organic transactions / conversions

Funding Circle is a leading small business lending platform that connects businesses seeking financing with investors through an online marketplace. Founded in 2010 and headquartered in the United Kingdom, the company focuses on providing fast, accessible loans to small and medium-sized enterprises, helping them grow, invest, and manage cash flow while offering investors the opportunity to support real businesses.

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470%

organic new users

378.5%

organic sessions

BlueLabel Labs is a leading digital product development company that specializes in building mobile apps, web platforms, and AI-powered solutions for startups and enterprise organizations. Founded in 2013 and headquartered in New York, the company partners with brands to design, develop, and launch innovative digital products that combine strategic thinking, user-centered design, and scalable technology.

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1,996%

organic new users

1,485%

organic webform submissions

340%

organic sessions

Bridgecrew was a cloud security company focused on helping organizations secure their infrastructure and applications throughout the development lifecycle. Founded in 2019, the company developed tools that allowed engineering teams to identify and remediate security misconfigurations directly in their Infrastructure as Code (IaC) environments. Bridgecrew’s technology was later integrated into the Prisma Cloud platform after its acquisition by Palo Alto Networks, enabling businesses to build and deploy secure cloud infrastructure at scale.

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2,633%

organic sessions

2,025%

organic new users

1,950%

organic demo button clicks

“We’ve had an incredible relationship with Taktical Digital and we really enjoy working with them.”


Carter Forbes

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+58%

revenue driven by Email YoY

+159%

revenue driven by SMS YoY

BetterPT is a healthcare technology company focused on improving access to physical therapy through digital solutions. Founded in 2013, the platform connects patients, providers, and healthcare organizations with tools that simplify the discovery, scheduling, and management of physical therapy services. By combining a nationwide provider network with modern software, BetterPT helps patients find the right care while enabling clinics and health systems to streamline operations and improve patient outcomes.

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20% MoM

traffic growth

More

patients finding clinics online

15Five offers companies worldwide an employee engagement and performance management software suite that allows users to integrate objectives into weekly check-ins, set up and view objectives, update employee progress, and post comments in real time.

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45%

Keywords

1 MM

Users

73,400

Sessions

Homepolish offers a smart, accessible, and personal service that’s revolutionizing the interior design industry. Whether a customer is merely accessorizing or they’re fully gut-renovating, Homepolish delivers effective solutions.

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30%

Growth

Big Human is a New York based technology, design, and branding company that specializes in building digital products and experiences. Founded in 2010, the studio partners with startups, global brands, and organizations to create websites, mobile applications, and digital platforms that combine strong product strategy, human-centered design, and advanced development.

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672.7%

Organic Blog New Users

526.3%

Organic Blog Sessions

87.9%

Organic Sessions

Orbus Software is a global enterprise software company that provides cloud solutions for enterprise architecture and digital transformation. Founded in 2004 and headquartered in London, the company helps organizations visualize and manage complex business and IT landscapes through its flagship platform, OrbusInfinity, enabling leaders to align strategy with execution, optimize technology investments, and drive successful transformation initiatives.

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59.4%

Organic Clicks (GSC)

42.1%

Organic Impressions (GSC)

37.93%

organic transactions / leads / conversions (GA)

Tatcha is a luxury skincare brand inspired by traditional Japanese beauty rituals and ingredients. Founded in 2009, the company develops high-performance skincare products that combine time-honored Japanese botanicals with modern scientific research. Known for its elegant formulations and minimalist aesthetic, Tatcha focuses on promoting healthy, radiant skin while delivering a refined and sensorial skincare experience.

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124%

organic transactions

110%

organic revenue

42%

organic sessions

Do Amore offers custom conflict-free engagement rings and builds water wells in the communities and regions their rings are sourced from.

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2.7

ROAS

1000%

Increased Yearly Revenue

“They provide a range of great services—everything they do is consistent and meets the same high standard.”

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80%

Revenue

18%

ROAS

9%

CPA

NeverBounce is a leading email verification and list cleaning platform that helps businesses ensure the accuracy and deliverability of their email communications. Founded in 2014, the company provides real-time email verification and bulk list cleaning solutions that allow marketers, sales teams, and organizations to remove invalid or risky email addresses, improve sender reputation, and increase the performance of their email campaigns.

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80%

 first-page keywords (272 → 489)

52.68%

organic conversions

39.05%

organic sessions

BE KIND. by ellen is a subscription box featuring handpicked products from Ellen DeGeneres. Each box includes more than $200 worth of products, and boxes are delivered seasonally, four times a year.

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12,600

Total Purchses

“We’ve had an incredible relationship with Taktical Digital and we really enjoy working with them.”


Carter Forbes

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124%

Q4 Revenue, YoY

117%

First-Time Customers, YoY

112%

Total Sales, 2023 vs. 2021

Taktical genuinely wants their clients to succeed.

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22.19%

Transactions

-37.9%

Bounce Rate

48.1%

Sessions

The Taktical team has been great to work with and has driven a lot of success for Fahlo.

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463%

Keywords on 1st Page ,YoY

167%

Organic Traffic, 2023 vs. 2021

202%

Organic Blog Traffic, 2023 vs. 2021

Great team and great partnership, with the ability to understand the nuances across the different channels as it relates to the business. Looking to grow the business further.
Anthony Milano / VP, E-Commerce & Digital

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40%

Year-over-year sales increase

15X

ROAS on Meta, Pinterest and TikTok combined

20X

Return on Google in just one month

Dorai Home is a company focused on creating sustainable and functional home products that prioritize eco-friendliness and modern design. 

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40%

Organic Traffic Overall

296%

Organic Traffic Blog Pages

21%

Organic Traffic Collecion Pages

Fueled offers mobile app design and development, web-based product design and development, and digital transformation services.



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$8 MM

In Revenue

488%

In Traffic

400

Leads Per Month

We’ve observed an increase in conversions that result in showroom visits and requests for test drives, ultimately leading to higher sales.

Digital Marketing Manager

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12X

Cost of Acquisition

916%

Landing Page Views

217%

Purchases

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