Dermelect
Dermelect Cosmeceuticals is a beauty brand known for its high-performance skincare and nail care products, combining clinical-grade ingredients with cosmetic benefits. They create products that are dermatologist-recommended, cruelty-free, and formulated with a focus on delivering real, visible results.
View Case Study
Dermelect faced a highly competitive environment on Amazon, where numerous beauty brands offered similar products. With so many competitors, it was challenging to stand out and gain traction, especially in attracting new-to-brand customers. Additionally, Dermelect needed a strategy to build and retain a loyal customer base.
Results
+70%
Increased sales in 2023 over 2022
+109%
Increased In Subscribers
Amazon Choice Badge
On Multiple Listings
Strategy
Optimizing Listings for Enhanced Visibility & Conversions
- Researched and implemented high-volume, relevant keywords into titles, descriptions, and A+ Content.
- Developed engaging A+ Premium content highlighting product details, brand story, and cross-selling chart.
Crafting a Data-Driven Advertising Strategy
- Conducted A/B testing different ad formats: video, photos, product & keyword targeting.
- Used results to develop an ad strategy using Sponsored Product Ads and Sponsored Brand Ads.
- Targeted relevant keywords to reach a broader, “new-to-brand” audience.
Driving Customers through Targeted Promotions and Amazon Posts
- Utilized Tailored Promotions to create targeted offers for new customers and abandoned carts.
- Targeting New-to-Brand Customers:
We implemented a robust strategy focused on acquiring new customers. By leveraging a combination of Sponsored Brands and Sponsored Display Ads, we aimed to enhance visibility and engagement with shoppers who hadn’t yet purchased from Dermelect. - Boosting Brand Discovery:
We optimized product titles, bullet points, and A+ to improve search rankings and drive visibility for Dermelect’s products. - Increasing Customer Loyalty:
We placed a strong emphasis on building up Dermelect’s subscription base. By promoting their Subscribe & Save option, we encouraged repeat purchases and cultivated long-term customer loyalty.
We crafted a comprehensive Amazon marketing and advertising strategy that went beyond just sales, focusing on building long-term brand awareness and customer engagement. Our approach included:
- Elevating Brand Visibility
- Leveraging Amazon Posts
- Utilizing Customer Engagement Tools
Case Studies
“The Taktical team is thorough, knowledgeable, and brings fresh ideas and optimizations to all of our meetings. Taktical has been a great partner to us throughout the years, flexible with our needs and willing to dig in and make recommendations before we need to ask.”
Explore Case Study
384%
Increase Over The Years In Visibility Score
682%
Increase in Seats & Swings Collection Page Organic Revenue
1st
For The Term “Baby Swing”
Vella Clean, based in Texas, offers a range of residential cleaning services, including basic, deep, moving, and post-construction cleaning, with a focus on eco-friendly and non-toxic products.
Explore Case Study
45%
Increased Organic Traffic
47%
Increase in New Users
41%
Grow in Engaged Sessions
Wellbel is a wellness brand operating in the highly competitive Amazon marketplace, where numerous brands offer similar health and beauty supplements. Their primary challenge was breaking through the noise to stand out, especially when it came to acquiring new customers and converting them into loyal subscribers through Amazon’s Subscribe & Save program.
Explore Case Study
49%
sales growth from 2023 to 2024
56%
year over year
Amazon's
Choice Badge on multiple listings
Vegamour is a full line of hair wellness products for women, based on clinically tested formulas by founder Dan Hodgdon. Vegamour uses all vegan ingredients and has grown from a few product to a product line of over 20 SKUS.
Explore Case Study
370%
Increase in Total Sales
120%
Increase In Subscribe And Save Sales
25%
Reduction in Logistics Costs
Barkbox is the leading pet subscription box in the U.S., with over 600,000 subscribers.
Explore Case Study
595%
Increase in Total Sales
400%
return on Investment with Ads
6 pags
Ranked on Page 1
2000%
Monthly Visitors
636%
Conversions
258%
Conversion Rate
Explore Case Study
45%
Keywords
1 MM
Users
73,400
Sessions
Explore Case Study
30%
Growth
Explore Case Study
2.7
ROAS
1000%
Increased Yearly Revenue
“They provide a range of great services—everything they do is consistent and meets the same high standard.”
Explore Case Study
80%
Revenue
18%
ROAS
9%
CPA
Explore Case Study
12,600
Total Purchses
“We’ve had an incredible relationship with Taktical Digital and we really enjoy working with them.”
Carter Forbes
Explore Case Study
124%
Q4 Revenue, YoY
117%
First-Time Customers, YoY
112%
Total Sales, 2023 vs. 2021
22.19%
Transactions
-37.9%
Bounce Rate
48.1%
Sessions
Explore Case Study
463%
Keywords on 1st Page ,YoY
167%
Organic Traffic, 2023 vs. 2021
202%
Organic Blog Traffic, 2023 vs. 2021
Anthony Milano / VP, E-Commerce & Digital
Explore Case Study
40%
Year-over-year sales increase
15X
ROAS on Meta, Pinterest and TikTok combined
20X
Return on Google in just one month
Dorai Home is a company focused on creating sustainable and functional home products that prioritize eco-friendliness and modern design.
Explore Case Study
40%
Organic Traffic Overall
296%
21%
Organic Traffic Collecion Pages
Fueled offers mobile app design and development, web-based product design and development, and digital transformation services.
Explore Case Study
$8 MM
In Revenue
488%
In Traffic
400
Leads Per Month
Digital Marketing Manager
Explore Case Study
12X
Cost of Acquisition
916%
Landing Page Views
217%
Purchases
