Many businesses benefit from making their brand as ubiquitous as possible, and Reddit SEO has served as an excellent tool for motivated businesses willing to participate in conversations while minding...
Did you know that Google processes a staggering 6.3 million searches per minute? Knowing what clicks with your target audience can be the difference between a well-spent or wasted ads...
There’s no doubt that Amazon is the undisputed king of online shopping. After all, a mind-blowing 12-million orders are placed there every day by customers all over the world. If...
A responsive landing page is the centerpiece of a smart, mobile-first approach to any brand’s digital presence. In a world where thumbs do the talking and swipes lead the walk,...
Did you know that 68% of online experiences start with a search engine? This statistic is a reminder for businesses: if you're not visible on digital, you're missing out. Many...
Using AI in your marketing strategy can feel both exciting and terrifying. Remember when the idea of using artificial intelligence in marketing sounded like something from the future? Well, the...
Content is king in today’s digital world - especially when it comes to business. Consider this: 73% of B2B marketers and 70% of B2C marketers say they implement content marketing...
For many businesses, the fusion of content marketing and SEO has become a cornerstone of marketing strategy. The synergy between these two different yet connected facets of digital marketing is...
TikTok’s massive user base, averaging about 1.1 billion users per month, makes it an obvious choice for businesses looking for a high ROI in their marketing efforts. Yet, the high...
TikTok has swiftly transitioned from a trending app to a powerful business marketing platform. Its meteoric rise is redefining digital marketing norms, presenting businesses with unparalleled opportunities to reach a...
B2B lead generation is the fuel that powers the engine of modern commerce. It's all about identifying and nurturing potential clients in a world where digital interactions are abundant, but...
It’s no secret that we’re now in the midst of an artificial intelligence revolution. AI is slowly but surely disrupting the business world, especially when it comes to marketing copy....
ROAS, or return on ad spend, is a critical metric in evaluating the success of any digital advertising campaign. From Google to Amazon, a sharp understanding of the ROAS formula...
With nearly 70% of the world connected online, a robust growth marketing strategy is not just beneficial, it's imperative. A well-rounded, data-driven approach is your ticket to standing out, making...
To be successful in eCommerce, it’s not enough to have just an awesome product line. With the market growing exponentially, ensuring you can promote your online store amidst the digital...
Your eCommerce landing page stands as a linchpin in converting casual browsers into committed buyers. Unlike the other pages of your online store, eCommerce landing pages must be meticulously crafted...
In addition to Meta and Alphabet, Amazon has firmly established itself as a major player in the global digital ad market. According to Insider Intelligence, roughly 7.5% of all digital...
The best way to beat the competition is to get to know them from their Amazon presence. How much are they selling? What is their pricing history? What product variations...
TikTok has become a game-changing platform in recent years, swiftly capturing the attention of millions around the globe. Because of this, a robust TikTok marketing strategy is no longer just...
In today's rapid B2B SaaS climate, with the market soaring to $154.6 billion in 2022, you can't just rely on an innovative software solution. It's also essential to have a...
The digital world is teeming with competition, making search engine optimization (SEO) essential for maintaining visibility and staying ahead in the game. And getting to the top of search results...
Get the latest Taktical tips and tricks, plus more insights delivered each week: Sign up here.In this issue: Creating images people respond to, the importance of having customer reviews, using “Power Words”...
In the ever-evolving world of e-commerce, staying ahead of the game is essential. As we enter 2023, Instagram remains one of the most powerful platforms for businesses to connect with...
Is TikTok good for marketing? With a billion active monthly users, how could the answer be no? Because of TikTok’s massive audience, many companies are starting to advertise on TikTok....
As an e-commerce business that sells both on your own website and on Amazon, there are a few different ad campaigns and bidding strategies you can use to drive traffic,...
Search engine optimization (SEO) is the practice of improving the visibility of a website or a web page in search engine results pages (SERPs). The ultimate goal of SEO is...
Social media advertising has grown rapidly in the past decade, with advertisers recognizing the potential of targeting specific audiences through social media platforms. This form of advertising is projected to...
In today's digital landscape, affiliate marketing is a powerful tool for brands and influencers alike to increase their reach, attract more customers, and earn extra income. This strategy has been...
TikTok is one of the fastest-growing social media platforms and has become an attractive destination for businesses looking to reach a younger audience. With over 800 million active users, it’s...
Are you looking to get started with advertising on TikTok? If so, you're in luck – our new TikTok Ads Manager Guide will walk you through everything you need to...
If you know the difference between dynamic ads vs. static ads, you’ll see clearly why you should use dynamic ads since they are more effective. Small businesses understand that quality...
Today's commercial world is far more reliant on the internet than ever. More and more businesses are shifting their products to the online space, and most customers are starting and...
If you are looking to improve your SEO with each blog post you write, there are a few things you can do to make sure that your content is properly...
Healthcare is the field of medicine that deals with the diagnosis, treatment and prevention of disease, illness, injury and other physical and mental impairments in humans. Healthcare systems are designed...
Proofreading your email marketing content is essential for several reasons. First, it ensures that your content is free of any typos or grammatical errors. This can help to make...
There are several ways to improve your SEO ranking but one factor that is frequently overlooked is the importance of backlinks. Backlinks are links from other websites to your website...
Does social media influence your appearance and ranking on Google and other search engines? Do likes, shares, comments, and links from your social media platforms (a.k.a social signals) matter to...
Apple makes fall interesting for all Mac users. It’s the time of the year when a new operating system is released. This year, Ventura (macOS 13) is expected to become...
Add SEO to Your TikTok Marketing StrategyGoogle has become a victim of its own success—with so much incentive to rank higher, businesses and website owners have resorted to some pretty...
The dropshipping business concept enables eCommerce merchants to sell goods without carrying inventories. Establishing a Shopify dropship venture is a terrific approach for entrepreneurs to enter the eCommerce sector. New...
Today’s consumers demand more than simple customer service. They want a brand that builds customer experiences through a carefully designed CX strategy. Businesses can no longer get by just providing...
To keep up with the competition, you have to be engaged in a wide variety of marketing initiatives to make your brand and products top-of-mind for prospective customers. But, like...
Without a doubt, Google keyword searches are one of, if not THE most important battleground for the majority of businesses. Not to say that secondary search engines and Facebook aren’t...
Photo by aydinynr on istockphoto.com In order to be successful in affiliate marketing, you need to identify your individual target market. Once you've done that, you can use powerful techniques...
Social media is one of the most popular sources of information for customers. About 55% of people learn about brands and companies on social networks, so you definitely need to...
In our digital economy, businesses of all sizes can reach more customers than ever before. Social media has become one of the most popular ways to promote a brand or...
Email marketing has everything to do with first impressions. Creating appealing email newsletters that your recipients open and click-through is the ultimate objective. There’s one vital step before getting there,...
Twitch provides you with a rich and live streaming platform full of fun, online fame, and passive income. Therefore, you need to find easy ways to grow your Twitch channel—which...
What's your landing page conversion rate? If you're like most businesses, chances are you fall somewhere around the 3% mark. But the truth is, that's far from the ideal number. In...
The scope of digital marketing is ever-growing. New endeavors are zeroing in on digital marketing to help their efficiency. More significant pay, work profiles, and broad goals are some of...
You can have the most interesting, exciting, and high-quality products, or provide an excellent, unbeatable service. But if you aren’t marketing yourself to the right people, on the right channels,...
If you are in eCommerce, you can’t afford to ignore Instagram marketing. The platform offers a range of engaging options for reaching customers and it can be one of the...
If you’re looking for an alternative to Facebook ads or Google AdWords, then Reddit advertising might be for you. Users can vote for or downvote posts and comments within a...
We all know social media can do a lot to help you achieve your marketing goals. Social media platforms offer access to large audiences and they provide marketers with a...
Small and large businesses alike have embraced digital marketing as one of their most important aspects. In addition to maintaining social media profiles to provide information to customers, smaller businesses...
When you think about which social media apps to advertise your products and services on, it’s likely you focus more on the big dogs like Facebook, Instagram, or you might...
Business-to-business (B2B) vendors often have to refine everything in their businesses, so that they can continue serving their customers. But now, with consumers expecting more from businesses everywhere, it’s important...
Google Analytics is something we spend hours exploring and learning from (weird, right?). It’s the best way to manage and track web data and use it to make smarter decisions for...
Every time you put an ad in front of a potential customer, you want them to do something. The ultimate goal is to get them to buy your product or...
SEO is a core component of online marketing for most businesses. If you want clients or customers to be able to find your business in search engines and for the...
In terms of advertising online, Facebook changed the game with its approach to paid ads. Connecting businesses to a huge pool of users around the world was already a huge...
We all know Google is the king of search traffic. It has about 90% of the market share with the rest being divided between several competitors. This leads many to...
There’s a lot of places you can spend your paid social budget. One of those places should be Instagram.Over a decade after launching, Instagram continues to lead the way in...
Your organic click-through rate determines the number of users who click on your search result against the number of users who see them on the search engine result pages for...
In the era of YouTube, Instagram and TikTok, it is evident that businesses can no longer rely on writing blog posts and status updates here and there. If you want...
The key to a great brand is finding out what resonates most with customers. There’s no tactic to achieve this insight greater than market segmentation. Market segmentation allows each unique niche...
By now, most businesses recognize the importance of Facebook marketing. Along with a range of effective advertising tools, Facebook is a great platform for connecting and engaging with customers. While...
Posting on Facebook can be like walking into a minefield, especially when most of us have a wide range of Facebook friends including friends, family members, colleagues, and more. If...
With all of the stickers, filters and effects, Snapchat can be a fun app for users. When it comes to Snapchat marketing, the more than 500 million monthly active users...
The Amazon marketplace is like a goldmine for sellers and marketers alike. It provides a huge audience which results in higher clicks and sales count.The benefits of amazon a+ content...
One of the biggest opportunities for businesses lies within the Internet of Things (IoT) enhanced supply chain. With a collection of interconnected physical devices that can monitor, report on, send...
In the realm of digital marketing there’s a constant effort to follow trends and platforms as they make their way onto the scene. And TikTok may appear to hold little...
Over the past few years, intelligent and outgoing teenagers have been learning how to monetize TikTok without much training in marketing or social media. From TikTok select individuals who have...
With so many amazing memories being captured on social media platforms it’s important to ensure these photos and videos are properly saved. Saving Snapchat memories and Snapchat data allows you...
People turn to social media, especially Facebook, to post all kinds of things. From life declarations to expressing inner thoughts to funny videos and pictures, it seems like posting to...
Designing a lead generation landing page isn’t just about adding a lead form and directing traffic. If your goal is to get really high conversion rates, it’ll take you some...
With so many rising stars on the TikTok app, it’s hard not to be a little jealous of the success that some top influencers are having on the app. Over...
An online store can be a great way to make money. With that said, the customers are not going to come to your store on their own. You need to...
Starting a retail business is easier than it ever has been. Thanks to ecommerce, you don’t need a brick-and-mortar store and all of the accompanying costs. As long as you...
There’s a reason this article isn’t titled “How to Be Successful in Marketing.” The mere concept of success in a marketing strategy comes with so many variables and influences. Every...
The year is 2021, and Google Shopping ads is a platform that has been the cornerstone to success for many companies, brands, and individual marketers alike! If you’re one of...
Pinterest has sort of flown under the radar as a valuable channel for social media marketing. With so much focus on Facebook ads, Instagram ads, and Twitter ads, the opportunities...
You’ve put a lot of time and money into acquiring new customers, but that is only going to take you so far if you are not making a serious effort...
Black Friday is a huge revenue opportunity for brick-and-mortar stores and online retailers. The only problem is that it is such a big deal that it can be easy for...
It’s no secret that Facebook is one of the most powerful advertising platforms on the planet. According to Pew Research Center, close to seven in ten US adults...
Creating a combination of marketing and referral programs is an excellent approach for making viral content. With the perfect combination of marketing with the referral program, you can have incredible...
It’s a big moment in the development of a viable business - that time that lead stage generation starts to bear fruit. You’re seeing increased traffic, and it’s paying off...
Get the latest Taktical Growth Hacks, plus more insights delivered to your inbox each week: Sign Up Here. Growth Hack #1 - The 21 Best Ways to Add Social Proof...
Get the latest Taktical Growth Hacks, plus more insights delivered to your inbox each week: Sign Up Here. Growth Hack #1 - How to Overcome a 75% Bounce Rate (A...
Get the latest Taktical Growth Hacks, plus more insights delivered to your inbox each week: Sign Up Here. Growth Hack #1 - 5 Video Tutorials From an Expert to Crush...
